Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Interview with JLR Top Designers, McGovern and Callum

Back to Main Page
Posted On: Mar 16, 2016 By: Dave Bobeck Category: Land Rover News

In the run-up to last month's Geneva Auto Show, Jaguar Land Rover released a video interview with both of the firm’s top designers, Jaguar's Ian Callum, and Gerry McGovern of Land Rover.

Great British Design

Regardless of whether you are fan of JLR latest designs, it is interesting to hear them speak together regarding their views on vehicle aesthetics and design, and the direction that each company has followed on its own and also with guidance from parent company Tata Motors. Also interesting were their comments on the importance of 'Britishness', what makes a design “British, and how this concept affects their designs and their customers' response to them.

Says Callum, Jaguar's Director of Design, "Britishness is something that, aesthetically, should be restrained - it can never be vulgar. It's reassuring, elegant and tasteful."

Gerry McGovern, Land Rover’s Chief Design Officer, said: "I don't think you deliberately sit there and try and design Britishness. I think it comes intuitively. The Royal College of Art is a platform for creativity, but you learn so much more when you come out that you have to become a multitude of different disciplines in order to get your designs through."

The two giants of British automotive design were interviewed together for the first time. The interview took place at the Royal College of Art (RCA), where both studied.

In this film, both design visionaries share their views on the importance of Britishness, explaining how this philosophy influences the shape and form of every Jaguar and Land Rover, and how important this design direction is to them and their customers.

JLR created the film to accompany the theme of “Great British Design” that was showcased at the Geneva show, as Jaguar debuted the F-TYPE SVR and the updated XF, and Land Rover displayed the Evoque Convertible and Range Rover SVAutobiography.

At one point, McGovern commented on the demise of the original Defender model after 68 years. “Personally, I’m really excited about, you know, the world has waited 60 years for a new Defender. It’s about time we give them one, and when it comes, I think it will be a pivotal event in Land Rover’s history."

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

Decline this one-time offer
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.