88% of respondents planning Overlanding trip in next 12 months.
82% to spend on rooftop tents, a rooftop rack, camping gear, suspension upgrades, storage solutions, recovery gear and cooking gear.

CLIFTON PARK, NY (OCT. 30, 2020) – Despite today’s new normal with questions relating to travel, DIY adventurers will take an Overlanding trip in the next 12 months, confirming the appeal of this growing trend combining outdoor travel with social distancing. In the survey fielded this month by Atlantic British Ltd., the largest independent supplier of Land Rover parts and accessories and general Overlanding products, over 88 percent of respondents said they are planning an Overlanding trip within the next 12 months.

High-performance camp kitchen products and increasing consumer interest in Overlanding contribute to Atlantic British’s record growth

CLIFTON PARK, NY (Aug. 19, 2020) – Atlantic British Ltd., the largest independent supplier of Land Rover parts and accessories, has expanded its product offerings to include premium, high-performance, feature-laden camp kitchen essentials, applicable to any vehicle brand. This includes products from premier manufacturers Clearview, for whom Atlantic British is the exclusive North American distributor, and ARB, which offers some products in the U.S. only through Atlantic British. New products for kitchen suites include fridge/freezer combos and slides to give easy access to them, cutlery, water cans, tables, chairs and protective awnings.

Showcases Top Overlanding Products - Air-to-Coil Suspension Conversion Kits for Land Rovers, Clearview Towing Mirrors and Clearview Easy Slide Travel Fridge Slides

CLIFTON PARK, N.Y. (OCT. 10, 2019) – Atlantic British Ltd., the largest independent supplier of parts and accessories for Land Rovers, today marks its 50th anniversary and its most successful year to date with an expanded line of Overlanding products at the Overland Expo East 2019 in Arrington, Va. October 11-13. In addition to celebrating its long time connection to the Land Rover enthusiast community, the company will showcase top products specially engineered for the growing Overlanding trend. The Atlantic British exclusive air-to-coil Suspension Conversion Kits for Land Rovers is an all-inclusive kit that is a cost-effective alternative to worn-out air suspensions, while maintaining ride, height, comfort, and performance and eliminating dashboard errors.

Atlantic British is pleased to announce a new distribution agreement along with a new live website - ClearviewMirrorsUSA.com! The new business division and eCommerce site offers premium replacement towing mirrors from Australian towing mirror specialists, Clearview Accessories, in North America for the first time!

It's finally coming... a Land Rover lifestyle magazine published specifically for North American Land Rover enthusiasts.

Dubbed Alloy+Grit, the new magazine is slated for its inaugural first issue this November. The magazine and its publishers promise to deliver fresh and interesting content on all things Land Rover from a distinctly North American perspective.

What's more, we're helping get the word out by slotting outbound parts and accessories orders with complimentary copies for the first four issues beginning in November 2016!