Overfinch, the British tuning firm that has been cranking out cranked-up Range Rovers since 1975, has set up a special-edition vehicle to celebrate the Chinese New Year and the Year of the Dragon. Eight examples of “The Dragon Edition” will be built, with fantastic details throughout the interior and exterior.
The highlight of the Dragon Edition is the cues to the animal of the year throughout. The hints are subtle on the exterior, though the vehicle certainly isn't subtle in itself; it has all the design cues of an Overfinch-tuned vehicle, with special bumpers and cladding. The new Overfinch-exclusive Vortex wheels, an intricate mesh design, have dragon center caps that remain upright at all times. Like all Overfinch-tuned vehicles, the RANGE ROVER badging on the hood and tailgate is replaced by OVERFINCH lettering.
In the interior, there are luscious dragon details throughout. The interior of each vehicle is entirely bespoke, designed to the colorway preferences of the buyer, and their interest in how far they want to lean into the design theme. The demonstrator vehicle seats are red and black (red in the back and black in the front -- the latest design trend in high-end vehicles seems to be row-by-row color contrast) with a dragon scale pattern embossed in the leather. The shoulder sections have intricate dragon inlays, while the headrests are stamped with the Chinese character 龍, the symbol for dragon.
The dragon imagery continues throughout the interior, from an inlay in the glove box to the sliding cupholder cover. Even the shifter is modified with a dragon claw design. The forward cubby bin in the center console has the wording "DRAGON EDITION 1/8", repeated on the sill tread plates.
The Dragon Edition is only available for 2024 Range Rovers, specifically SV and Autobiography variants. (However, the press photos do depict the 2023 model with physical controls for Terrain Response, climate control, and audio volume.) They're available for clients around the globe; presumably, vehicles would be shipped from the Solihull factory to Overfinch in the UK for modification before being shipped to the buyer.
Overfinch has been tuning Range Rovers since 1975, and they pioneered things like automatic transmissions, fuel injection, and air suspensions in Range Rover Classics years before Land Rover did it themselves. Their Range Rover Classic modifications were more performance-based, breathing fire into the Rover V8, then a slightly lethargic carburetted 3.5-liter motor. As the Range Rover has evolved to be a higher-performing vehicle out of the box, they have shifted to also focus on aesthetic upgrades. They recently began doing modifications on new Defenders as well.
Pricing is not announced; presumably, modifying a Range Rover SV to this degree is in the "if you have to ask you can't afford it" realm of things. After all, the dragon symbolizes power, good fortune, and strength, all characteristics possessed by many owners of brand-new top-spec Range Rovers.
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