In 2003, the brand-new L322 Range Rover was a total gamechanger and a top-tier status symbol. That year, rapper Cam'ron bought a Range Rover and had it entirely re-trimmed inside and out in pink. Twenty years later, it's resurfaced... and traded hands... on Facebook Marketplace.
The vehicle sold recently with a list price of $16,000, to an unknown owner. It has over 100,000 miles on its original BMW V8 engine. It's an HSE trim, the only option available in that first year of L322 production. It wasn't in Killa Cam's possession for long... after a year, he got tired of it being recognized, and put it up on eBay for $180,000. Where it went from then to now isn't clear, but this is clearly the same vehicle with a pink interior and exterior and "celebrity ownership history."
The Rangie was featured in two of his music videos, in scenes that seem like they were filmed simultaneously: Killa Cam and Get 'Em Girls. Both liberally feature the Range Rover, including curbside shots, behind-the-wheel drive-and-rap scenes, and overheads. Get 'Em Girls includes the line "Range looks like Laffy Taffy," a tribute to the pink truck.
2004 MTV interview, he quipped: "When I drive it, it's a headache...my driver be signing autographs if he's in there by himself. No matter who's driving, if they are in that car, you're a star. If your grandmother got in that driver's seat, she's gonna be signing autographs. It just attracts attention. That's why I put it in the video." By the time the article ran it was on eBay for $180,000 with one bid already. Cam'ron didn't go quietly into something subtle, though -- he immediately built a then-just-out Rolls Royce Phantom in the same pink-on-pink scheme.
After the sale, it made its way to a Land Rover specialist in the Atlanta suburb of Alpharetta, where it moved on to its new owner. Though the ad didn't include interior images, the bright pink seats and leather-trimmed dash are clearly visible through the windows. The rims have been changed out since 2003 for a similar set, but otherwise, the vehicle looks much the same.
Range Rovers have a long history in hip hop, with the mid-1990s massive increase in the commercial success of the genre coinciding with the launch of the P38 Range Rover. Modifications to P38s and L322s in the "Bling Era" of the 1990s and 2000s were miles from what anyone expected the Range Rover to become when it came to North American shores in 1987, and shaped it in a way that still influences the model today. By 1997, Jay-Z was comparing the status merits of the 4.0 SE and 4.6 HSE models of the P38 in Imaginary Player, his 4.6 HSE sporting chromed Mondial wheels and a factory accessory brush guard and driving lights. A few years later, Cam'ron's L322 was much more in line with the trending style. In 2024, we're going to explore the history of the Range Rover and rap more, as part of our celebrations of the 30th anniversary of the P38.
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