nothing
ROVERLOG Menu
Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Land Rover Extends Equestrian Team Partnership

  • Greg Fitzgerald
  • May 12, 2021
a horse jumping at the Land Rover Kentucky three day event

Land Rover has extended its sponsorship of the US Equestrian Federation until 2023, continuing one of the company’s most successful partnerships.

The United States Equestrian Federation governs all equestrian sports in America and organizes the American Olympic and Paralympic teams. They also run the Land Rover Kentucky Three-Day Event, one of the few 5* Olympic-level eventing competitions on the annual calendar. There are only six annual 5* events in the world, and the Kentucky Three-Day Event is the only one in America. Land Rover has title sponsored the event since 2018, which qualifies for the Olympics, World Championships, and World Equestrian Games.

The winner of the 2021 Three-Day Event, Oliver Townend, was also given the keys to a 12-month lease on a 2021 Discovery as part of his prize package. The new Defender 90 was displayed throughout the event field.

equestrian competition photo - Land Rover sponsor

Land Rover’s partnership runs deeper than just smacking their name on some banners and parking some Defenders in the event field, though. They contribute through a Land Rover Eventing Grants program, founded in 2017, which allows 5* athletes (the highest level in the sport) to travel to eventing events around the world. In 2020, with the Three-Day Event canceled and international travel impossible, the three recipients, Tamie Smith, Body Martin, and Phillip Dutton were instead able to travel to domestic 3* and 4* events.

Land Rovers and equestrian sports go well together, and Land Rover has supported the sport in some way for a long time in America. Dealers have even held off-road events at the Equestrian Team Foundation’s headquarters at the Hamilton Farm in Gladstone, New Jersey, in the middle of New Jersey’s Somerset Hills horse country. Of course, it’s a natural fit…equestrian sports are also where some other big Land Rover fans, the Royal Family, have competed in Olympics. (Princess Anne competed in Montreal 1976, and her daughter Zara Philips won a medal at London 2012.)

While Land Rover’s Equestrian partnership continues strong, they have ended their association with the US Ski and Snowboard Team, after a two-year partnership. The mutual separating brings the Ski and Snowboard Team back to long-time supporters Toyota.

Get the ROVERLOG Newsletter Delivered to your inbox

Sign up and receive once every 2 weeks


  • Written By
  • Greg Fitzgerald
  • Adventure addict. '90s Land Rover daily driver. Historic preservationist. Personal vehicles: 1994 Discovery I, 1994 Range Rover Classic, 1961 Series II.
Select a Category
Select Vehicle Select Your Vehicle

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Questions? Call 1-800-533-2210 or Email Your Question

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!

Select Vehicle Select Your Vehicle

To ensure parts fit your vehicle, please select your rover below.



Get 10% Off Your First Purchase!*

Plus, Be the First to Get Exclusive Sales, Discounts, New Products, Enthusiast News and More...

*10% Off Discount Only Available To New Subscribers

Take 10% Off

Your First Purchase

When you subscribe to our email newsletter, ROVERLOG

ROVERLOG features:
Timely Rover news
Rover interest stories
Sent every two weeks
Check out a sample issue HERE.

*Discount offered to 1st-time email subscribers only and other restrictions apply.

Take 10% OFF

Your First Purchase*
when you subscribe to our email list

*Discount offered to 1st-time email subscribers and other restrictions apply.