The new 2023 Range Rover debuted alongside a pleasant surprise for die-hard Land Rover fans: a new shade of green, Belgravia Green, available in the regular color palette. After several years of Land Rovers not being available in classic green, it seems like the iconic hue is making a comeback.
Land Rovers have been available in some form of green since day one. Early models, before mid-1949, were finished in Light Green, reminiscent of World War II aircraft hues. Bronze Green would be the quintessential dark green of the Series era, alongside the lighter Pastel Green. The Range Rover debuted with a vivid color palette in 1970, including an avocado-esque Lincoln Green. In the 1990s, Coniston Green would dominate Defenders and Discoverys, and later Epsom Green would define the turn of the millennium. Tonga Green and Aintree Green made a home splashed on many 2000s cars.
But by the late 2010s, green had suffered in the marketplace, and Land Rover mostly cut it from the palette. You could get a Discovery 5 in Aintree Green in 2017, but it was soon cut, and in 2018 and 2019, the only green option on any Land Rover was a $4,500 British Racing Green on the Range Rover from the Special Vehicles palette.
But things got better in 2020 (one of the few contexts where you can say that sentence), with the new Defender launching in a flagship shade, Pangaea Green. That light solid green has become one of the most popular hues on the new vehicle. At the same time, there's been a significant resurgence of green across the automotive market, often a metallic mixed with a yellow or gold tinge.
That's where the latest green, Belgravia Green, comes in. Named after the affluent district of central London, it's a deep, rich metallic with a slight golden tinge. The result is stunning on the new Range Rover's minimalist design, and hopefully, it'll be a success in the marketplace and perhaps spread to other Land Rover models.
In the late 1990s and early 2000s, you could choose from many hues of green for your Land Rover, from light Vienna Green to the popular Epsom Green, maybe even something avant-garde like Woodcote Green on a P38 Range Rover. While we are not back to the glory days of green cars with the Green Oval on them, these latest chromatic steps are absolutely in the right direction.
In one important sense, green never left. Let's not forget, Land Rover made a firm commitment to green in 1986 with the release of their modern logo - a classic emerald/forest green, which some would also call British Racing Green.
Modern Land Rover logo in emerald/forest green.
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