Range Rover Location Editions Are A Thing Now

In 2022, the Range Rover world was intrigued by the first major special edition of the new L460 Range Rover: the Carmel Edition. A tribute to that year's Monterey Car Week and the first iteration of the Range Rover House concept, there were only 17 bronze-over-blue editions made. Now, with two special editions launched in just the last few weeks, it's become clear that destination editions will define the history of the fifth Range Rover in North America.

The special editions have run around the finest events in the world, often paired with the Range Rover House concept -- a retreat for Range Rover owners at these highlights of the social calendar. The first was the Carmel Edition, for the August 2022 Monterey Car Week. In the winter of 2023, the Range Rover Sport Deer Valley Edition was a tribute to the high-end Utah ski resort. The Carmel Edition returned for the 2023 Monterey Car Week, this time in a limited edition of seven gloss white vehicles. In December, the Range Rover Sport SV EDITION ONE MIAMI was a brilliant blue toast to Miami Art Week and Art Basel.

Now two special editions have launched in a week. The first is the Range Rover Sport Park City Edition, an edition of seven plug-in hybrid vehicles. Range Rover House again appeared at Park City for a week in mid-March, at peak spring break ski season. The vehicle is Ethereal Frost Silver over a Light Cloud/Ebony duo-tone leather interior. A portion of each vehicle's $169,000 price tag goes to the Park City Community Foundation, which plays a vital role in solving the biggest challenges in greater Park City. (Like many high-end resort towns, Park City has a significant divide between the haves who visit and the have-nots who keep the place running.)

Meanwhile, the SV Arete Edition debuted in Whistler, British Columbia the same week. Eight vehicles will be built in a SV Bespoke Special Effect Gloss Blue over Liberty Blue leather. These vehicles will pay tribute to the blues of the Coast Range and the gorgeous scenery of British Columbia. (So much tribute, in fact, that the official photos are taken in the rain, a trademark of a BC winter.) Significantly, this edition is released by Land Rover Canada for the Canadian market. Even though we often feature Canadian Land Rover content in Roverlog, Land Rover rarely releases a Canadian-specific product. Portions of the cost of each of these vehicles will be donated to the Squamish Lil’wat Cultural Centre, which benefits First Nations communities in the Whistler area; and the Audain Art Museum, which features many of British Columbia's finest artists.

Every era of Range Rover has had its fair share of special editions. The P38 racked up several of them, from the bright yellow and red Borrego Edition to the gentry-ready Holland and Holland to the gnarly Rhino Edition. The L322 included an Autobiography Black 40th Anniversary Edition and the lavish wrap-up Autobiography Ultimate Edition. The fourth-generation L405 brought the Holland and Holland back to the fore, featured the Astronaut Edition for Virgin Galactic's space tourism passengers, and wrapped with the retro-styled Range Rover Fifty to celebrate a half-century of the finest four-by-four ever made.

So far, it seems like the fifth-generation is making its mark on the special edition history in this march around North America and the world, color-keying the finest Range Rovers in the lineup to the finest destinations on the planet.