Land Rover Design – 70 years of Success offers a detailed insight to the company's design story, from the early days of Land Rover in Solihull to the latest generation of the Range Rover Velar in 2018.
The Land Rover was born from a desperate need by the Rover Company to develop a stop-gap model to provide cash flow in the post-war years. The original aim of a simple 4x4 agricultural tool soon developed into a multi-purpose vehicle that became the mainstay of the British Army and produced numerous offshoots for the emergency services, police, forestry and aid agencies worldwide.
This book details the personalities involved in the various projects since the late 1940s up to today: the designers, modelers and studio engineers. It charts the development of Land Rover and Range Rover projects in the UK, particularly those designed in the Gaydon studio that opened in 1996, and is still a key part of JLR’s design resource. From the early days of chalk drawings and wooden models to today’s digital renderings and milled clays for the latest Range Rover Evoque, Land Rover’s designers and technicians have never been short of creativity. This book tells their story, in their own words, and is a fitting tribute to the spirit and ethos of Land Rover design and engineering.
About The Author: Nick Hull has over 25 years’ experience as a designer, academic and writer on automotive design. He started his career as a designer at Jaguar, working on the XJ220 and then worked for Honda from 1992-2002, initially heading up the interior design studio in Germany. From 2002 he has taught at Coventry University on the Automotive and Transport Design course. His areas of research include the history of automotive design and the study of proportions in car design. He is also a contributor to several publications, including Car Design News, its sister publication, Interior Motives magazine, and Jaguar World, and is the author of Jaguar Design - A Story of Style.
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