Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Have a Part Question? Email & Ask Us
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

The Victoria Beckham Special Edition: Land Rover's Cruel Joke

Back to Main Page
Posted On: Jul 18, 2011 By: Charles Kayajian Category: Editorial

Rumors leaking from several news sources point to the imminent release of a Victoria Beckham Special Edition Evoque. This latest development from Land Rover is sure to delight the throngs of Spice Girls fans and TMZ devotees who have outgrown the lunch boxes and trapper keepers once used to display allegiance to their favorite pop star.

Beckham in front of Range Rover

But seriously. Does Victoria Beckham still hold clout as a cultural icon? Does her current fame or unique skill set make her deserving of a Special Edition vehicle in her name? Am I so ethnocentric, as to not fully grasp her global appeal? This entry is not a tongue-in-cheek indictment of Beckham’s talent, but rather an honest inquiry into Land Rover’s decision to place her name on their vehicle.

Some internet digging unearthed the following quote from Land Rover, and offers insight into the Rover/Beckham union:

"She's established herself in her own right as a designer and she has some interesting perspectives and she's owned Range Rovers for years and years so it will be interesting to get an outside point of view, somebody that's really aware of the luxury goods sector of the market which is really important to us," said Range Rover Design Director Gerry McGovern.

So, Beckham is a British fashion designer, she has owned Range Rovers and she’s “really aware of the luxury goods sector” (insert: rich). That's all it takes to get your own Range Rover? I struggle to see how this criterion is noteworthy or unique. "Beckham is rich and attractive and we want to find rich and attractive people to purchase the Evoque?" A few months ago I reported on the branding changes taking place with Land Rover and Range Rover models. Never would I have guessed a Victoria Beckham Range Rover. Never.

The Evoque – it would seem – is not your parent's Land Rover.

For Rover, Beckham’s personification of style and wealth (her nickname is Posh!) represent qualities that the target audience of urban, affluent consumers long for. Admittedly, it is difficult to criticize Land Rover for evaluating their demographic when branding a new product. As a business, Land Rover needs to develop a marketing strategy aimed at maximizing unit sales.The City Shapers campaign, Evoque Live Concert Series and “Being Henry” interactive video were all extremely innovative marketing tactics designed to reach a more progressive audience. These advertisings ploys were inventive and effective without selling out the Evoque’s Land Rover bloodline. Yet, by manufacturing a Victoria Beckham Special Edition Evoque, Land Rover will compromise the integrity of its brand in an effort to develop some abstract urban-chic motif for the Evoque.

The real shame is that the Evoque is a highly capable off road machine, completely deserving of its Land Rover badge. Anyone who has seen it in action or driven it can attest to this. Despite its capabilities, The Victoria Beckham Special Edition will likely receive some awkward looks on the trail, if it ever makes it there.

Perhaps this criticism of Land Rover is unfair, or at least premature. The Victoria Beckham Special Edition Evoque would be an easier pill to swallow if its release was accompanied by the unveiling of a “Camel Trophy Special Edition LR4” or the “Solihull Edition Range Rover;” a special edition that would acknowledge Land Rover's heritage (think Jeep Rubicon). Sadly, this does not seem likely. Nor does it seem likely that the off-road prowess, utilitarian capabilities, or proud British heritage will make it to the forefront of Rover product marketing any time soon.

Until it does, enjoy your Special Edition Spice Girls Evoque.

Have your own thoughts or comments? Post them to our Facebook Wall or send us an email at

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

No Thanks
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.