Land Rover’s hottest new car, the Range Rover Evoque, has been nearly impossible to get a hold of. A skyrocketing demand for the vehicle has left Land Rover struggling to supply enough vehicles to its top markets. However, Cars UK is reporting that Land Rover is intentionally withholding vehicles from dealerships in an effort to curb reselling to foreign markets.
The vehicles in question are all reportedly petrol models that are presumed to be purchased and resold in Hong Kong, Thailand and Malaysia, causing Land Rover to considered halting imports of petrol Evoque’s altogether. Cars UK estimates that up to fifty Range Rover Evoques have been withheld at UK dealerships. When asked for comment, Land Rover acknowledged their tactics and offered explanation:
“Land Rover has become aware of some potentially dishonest activity around the multiple purchase and potentially unlawful export of Range Rover Evoques. Land Rover are currently investigating this situation and as a precaution, have quarantined a small number of Range Rover Evoques. This is to protect both Contract hire and Leasing businesses and Land Rover customers who are purchasing vehicles through fair and honest channels.”
Land Rover’s inference that customers are being dishonest with their purchasing intentions could backfire. Hopefully Land Rover is able to vet these customers quickly and implement a plan that will prevent rampant reselling without denying UK markets the right to own a petrol engine Range Rover Evoque.
h/t Cars UK
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