Breathe a sigh of relief! To the delight of many of our Land Rover enthusiasts, a recent report from Car and Driver has announced that Land Rover will not put the Range Rover Convertible (or cabriolet as it was sometimes referred) into production.
The convertible, which first debuted at last year’s Geneva Motor Show, generated a lot of buzz. Despite the old PR adage, all press is not always good press as the blogosphere erupted with criticism following the concept’s unveiling. Land Rover has made its intentions clear with the future of the brand. The success of the Range Rover Evoque and the development of the DC100 Defender replacement point to a new era for the storied brand, one marked by new technology and a departure from the rugged tanks of the past. The Evoque Convertible epitomized this shift, but it seems that Land Rover recognized that the production of this vehicle may have forever compromised its brand.
Or, more likely, Land Rover conducted a variety of market surveys and concluded that the cabriolet would not be profitable for the company. The market on SUV convertibles has been cornered by the Nissan Murano, and it looks like the Japanese model will continue to hold its monopoly on this small segment. At the very least, it will not encounter any competition from Land Rover.
As an alternative, Land Rover will be producing an Evoque variant with a retractable, panoramic roof.
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