What does it say for the Range Rover Evoque when being named the 2012 North American Truck of the Year might not crack the “Top Five” list of accomplishments for the Baby Range across 2011?
It says that after 50+ awards and countless articles of praise, the Range Rover Evoque is almost expected to win these awards, especially when it is repeatedly matched against the same pool of competition (BMW X3, Mercedes Benz M-Class, MINI Cooper Countryman, and the Honda CRV among others). Is anyone surprised the Evoque won?
It also says that the North American automotive industry is still struggling to reestablish itself as a prominent player in the auto world. It is difficult to overlook the absence of a "North American Truck" in the North American Truck of the Year nominees. Land Rover’s decision to skip the show in Detroit in favor of exhibiting in India also points to a greater value being placed on Asian markets.
Of course, earning North American Truck of the Year will provide Land Rover plenty of positive press in lieu of their absence at the North American International Auto Show. Jaguar Land Rover North America President Andy Goss said that Land Rover North America plans to “market the hell out of this [award].”
The 2012 North American Truck of the Year Award was Land Rover’s first.
The Hyundai Elantra was named the 2012 North American Car of the Year.
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