Jaguar Land Rover has occupied its fair share of automotive news headlines lately with its expanded manufacturing, promising sales growth and new Range Rover Evoque hitting dealerships worldwide.
There is a general trend of progression emerging from this iconic brand, which has now manifested within Jaguar Land Rover’s leadership team following the announcement of new North American Brand Vice President, David Pryor. Pryor is the former Vice President and Chief Marketing Officer for Porsche North America, one of the preeminent automotive brands in the world.
“David Pryor is major new addition to the Jaguar leadership team in North America. He brings with him extensive automotive marketing experience and has a successful track record in the premium automotive industry,” noted Gary Temple, President, Jaguar Land Rover North America.
From a consumer’s perspective, it will be interesting to see what kind of changes the new VP will bring to Jaguar Land Rover branding and marketing, and how quickly any new developments could surface. Stay tuned.
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