25 years ago, Land Rover introduced the first Range Rover to the United States. Prior to that time, the Land Rover brand had been defined almost entirely by military-grade Series vehicles.
When the Range Rover was brought to the States in 1987, it represented the step in establishing the identity that the Land Rover brand enjoys today, one characterized by superior capability and refined luxury. Until the Range Rover (and its innovative use of four coil springs), SUV models were known for their uncomfortable ride and poor road manners. Land Rover proved that SUVs could be functional and comfortable and the U.S. consumer agreed.
“In the past quarter century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story. That success is defined by loyal customers, a distinct authentic brand and consistent sales success,” noted a Land Rover North America official.
What started as a single Range Rover model grew over the years into a full lineup of luxury SUVs, and the U.S. became one of the largest markets for the brand. It is fitting then, that Land Rover has decided to celebrate its 25th year selling vehicles in the United States in grand fashion, with an extravagant booth at the New York International Auto Show.
The booth will feature an array of Land Rover vehicles, old and new including the original 1987 Range Rover, as well as 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1997 Defender. Land Rover will also have their entire 2012 range of vehicles on hand and available for a test drive on an urban off-road course – pretty cool!
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