The Australia 2015 Land Rover Experience Tour has just finished, covering 3,613 kilometers over the last three weeks.
The tour took 19 Land Rovers across desert and mountainous terrain and traversed the entire length of Australia's Northern Territory. The trip ended at UNESCO World Heritage Site, Uluru, also known as Ayers Rock.
It was hoped that the trip would bring international tourism to the area, as well as increase awareness of the culture and heritage of the Territory's traditional residents.
Said Northern Territory Tourism executive Tony Mayell, “The Land Rover Experience Tour has been closely followed by hundreds of thousands of fans in Europe and is expected to deliver millions of dollars worth of media exposure for Northern Territory tourism.”
“The photos that have come out of the tour have been spectacular and have already helped generate significant exposure for the Northern Territory in our key European markets.
Land Rover Experience Tour leader, Dag Rogge, said “When Uluru came into sight it was a bit of a party feeling and everyone said ‘yes’ we made it. We were all very happy and the feeling and incredible sight of Uluru we will never forget.”
The expedition party included 12 new Land Rover Discovery Sports, seven Discovery IVs (LR4), a 20 ton supply truck, and about 100 people, 50 of whom were representatives of international media outlets.
Over 30,000 Germans applied to participate in the Tour. Of those, only six were chosen to take part along with Land Rover’s own support crew and the international media.
The journey began near the coast, in Arnhem Land on October 20th.
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