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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Land Rover SVO Unveils Rugby World Cup Defender

  • C. Bartow
  • May 28, 2015
Rugby World Cup Defender

In advance of the Rugby World Cup set to begin this June, Land Rover Special Vehicle Operations revealed their one-off SVO Defender that will house and carry the famed Web Ellis Cup Trophy for the duration of the 100-day Rugby World Cup in the UK and Ireland.

The vehicle was revealed during an event last week, where it was driven out of an eight-meter high soccer ball, at Tower Bridge in London. The specially prepared Land Rover 110 Station Wagon is equipped with the current standard 2.3 liter four cylinder turbodiesel drive train, a winch, raised air intake, and other expedition-style features. The interior is a appointed with custom World Cup-themed, Autobiography-inspired upholstery. Of course the outside is emblazoned with World Cup graphics. But the central feature is the special climate-controlled, illuminated trophy display cabinet built into the back of the Defender. The cabinet is electronically controlled via a custom app that runs off a Samsung tablet and was designed just for the World Cup Defender. All this provides for safe and secure transport of the cup while still allowing it to be displayed for all to see. And of course, to prevent it from being touched by anyone who themselves has not won the trophy.

According to Land Rover's press release, "the Rugby World Cup Trophy Tour...reflects the Defender's legendary go anywhere, do anything character...it traverses countrywide to bring the Webb Ellis Cup to over 300 events in 100 days and engage with fans and players at all levels.

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  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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