Who would have guessed an automobile manufacturer would play a critical role in a country’s economic recovery? Certainly not the senior management at General Motors. Leave it to our friends at Land Rover to lead by example.
In a global automotive industry that has experienced considerable financials woes, Jaguar Land Rover has emerged from the downturn poised for growth. Last week Chancellor George Osbourne (Britain’s highest ranking financial official) visited the Jaguar Land Rover plant in Solihull and spoke of the impact auto manufacturing has had on the country’s economy. “Despite the difficult economic situation, the good news is that manufacturing is doing very, very well. This [Jaguar Land Rover] is a shining example of what Britain can be in the future.”
Jaguar Land Rover's recent successes show no sign of faltering as the company recently announced a multi-billion dollar investment in manufacturing plants across the country. The majority of vehicles produced in the UK are being exported, providing a significant stimulus to the country’s economy. For example, Jaguar Land Rover has recently pledged to sell 40,000 vehicles to China in 2011, a deal which represents over $1 billion in revenue.
Jaguar Land Rover CEO Dr. Ralf Speth commented, “Jaguar Land Rover is investing heavily in a future that will see significant growth.” This is great news for the UK’s economic recovery, as well as the thousands of Rover enthusiasts anxiously awaiting the latest and greatest vehicle from their favorite automotive company. If the new Evoque is any indication of the advancements being made at Jaguar Land Rover, I would say that the future is looking pretty bright.
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