Jaguar Land Rover reported July retail sales of 33,239 vehicles, down 3% from last year. During the first seven months of 2015, JLR sold 272,451 vehicles, which is 1% less than the same period of 2014.
Jaguar Land Rover's regional performance year-to-date shows 19% growth in Europe, 16% in the UK and 14% in North America, with Overseas down 11%. Sales in the China Region were down 28% year-to-date, due to changing market conditions and production ramping up for the locally produced Range Rover Evoque and run-out of other vehicles in advance of upcoming launches.
Those overall declines can be traced to a 28% decline in the China region. That drop is attributed to various market conditions, production declines in anticipation of locally produced Range Rover Evoque models, and run-out of discontinued models in favor of their upcoming replacements.
In fact, JLR’s performance in the key regions of the UK, Europe and North America shows growth of 16%, 19% and 14% respectively.
Says Andy Goss, Jaguar Land Rover Group Sales Operations Director, "Despite a challenging macro-economic environment, particularly in China, demand for our premium vehicles remains encouraging. Sales in our key regions, the UK, Europe and North America have shown impressive growth year-to-date. Sales of the all-new Discovery Sport and the all-new Jaguar XE sports saloon continued strong this month, retailing almost 8,000 vehicles in total."
Of the total JLR sales for July, 26,322 of those were Land Rover vehicles, down 7%. Calendar year-to-date sales of Land Rovers were 228,035 vehicles, up 1% year-on-year, due in particular to continued customer demand for the Range Rover and Range Rover Sport. Year-to-date Land Rover sales have also grown in the UK (up 17%), Europe (up 19%) and North America (up 20%).
In the past five years, Jaguar Land Rover has tripled its turnover, doubled its sales and doubled its workforce. In 2014, Jaguar Land Rover sold 462,678 vehicles, up 9%. Of that, Jaguar sold 81,570 vehicles and Land Rover sold 381,108 vehicles. In the first quarter 2015/16, it sold almost 30,000 vehicles in Europe, an increase of 28%. Jaguar Land Rover is one of the UK's largest exporters and generates over 80% of its revenue from exports.
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