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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

2015 Landmark Sales Year Reports JLR

  • C. Bartow
  • Jan 8, 2016
Discovery Sport 2015

Jaguar Land Rover has had a “landmark year”, reporting a 30% sales increase for December.

Though JLR did well overall, it's two brands went in opposite directions from each other. Land Rover had a 47% increase in December, while Jaguar saw a 29% decrease.

Land Rover sales overall rose 26% in 2015 in comparison to the year before, while Jaguar saw an overall drop of 8% during the same period.

Said Joe Eberhardt, CEO of Jaguar Land Rover, "2015 was a landmark year for Jaguar Land Rover in the United States as our product innovations continue to spur consumer demand, especially for luxury sports cars and SUVs."

Chris Marchand, a Jaguar Land Rover executive vice president, says a stable economy, low interest rates and available credit have all contributed to the increase in sales.

"The luxury SUV business has been quite good," he said in an interview.

Also helping Land Rover's sale numbers was resolving a shortage of new vehicles that cropped up a year or so ago. The Range Rover Sport and Evoque were especially big sellers.

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  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

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  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

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