Check out the latest in Land Rover news, rumors, vehicle information and club events - all in one place! Our Land Rover News Blog is updated regularly and provides you with timely and interesting information about all things Land Rover.
Jaguar Land Rover CEO Ralf Speth says that the automaker will continue to promote modern diesel technology, citing its widespread use in commercial vehicles as one of several factors in consideration.
Additionally, Speth says “The latest diesel technology is really such a step in emissions, performance, particulates; it’s better for the environment when compared to [an equivalent] petrol. Diesel has to -- needs to -- have a future.”
If you are a fan of diesel engines in North America, you’ve probably had the feeling that the auto industry here just “isn’t that into you.” There is a long-held belief that automakers don’t bring diesel vehicles to market here in large numbers, because they just aren’t popular, or any one of a number of reasons. There is a folklore of failed attempts to introduce diesel vehicles here, for example the early Olds V8 diesels, and an overall impression that the oil burners are dirty, smelly, and noisy, and will rattle the fillings right out of your teeth. You can’t even buy diesel on some stretches of toll roads in the US, where the state-controlled service areas don’t even offer it for sale.
American chef, author, and television personality Anthony Bourdain, is known for his best-selling memoir “Kitchen Confidential,” and now host of CNN’s Anthony Bourdain: Parts Unknown. His wry humor and profanity-laced delivery earned him the unofficial title of “culinary bad boy.”
According to Ad Age, “Anthony Bourdain is not a fan of product placements.” In the past, he has lashed out in (also profanity-laced) tweets at his networks for tying his name to ads that he didn’t approve - one particular incident involved US automaker Cadillac. However, Land Rover was able to convince Bourdain to give them a prime product placement as part of its “exclusive launch sponsorship” of a digital extension of the “Parts Unknown" TV series.
Up on the auction block this week, a "Harrods Edition" Range Rover. When it was bought new in 1983, it cost only £38,000 - more than the average UK house at the time. It is now going to be auctioned off – with an expected final sale price of £30,000. I think it could go for more, though I must be a purist because I prefer the stock look over this one.
The four-door Range Rover, Chassis No. SALLHAMV3AA131808, was given a color scheme taken directly from the palette used by renowned London department store retailer, Harrods. It even has 'Harrods Knightsbridge' written on the bonnet. I’m not sure what the North American equivalent would be. I guess Chrysler and Saks could have teamed up with the “Fifth Avenue” branding.
Sadly, it is anything but news that Defenders in the UK are a prime target for theft, with regular reports of entire vehicles disappearing, as well as others being stripped of their valuable and easily removed body panels, such as doors and bonnets.
The latest development in this saga is that a UK-based stolen vehicle recovery firm Tracker has, for the first time, included Defender on its list of top ten stolen and recovered vehicles (published the since 2011). The figures for 2016 put Defender at number 9 on the list, edging out the BMW 5 Series for the dubious honor. The Audi RS4 and Q7 have both dropped off the list, replaced by the Defender and the BMW M3 which is now in the number three spot. The Range Rover Sport and BMW X5 have occupied the top two spots for two years running, with the Sport topping the list in 2015 and the X5 in 2016.
Jaguar Land Rover’s plan to expand its manufacturing operations in the Coventry area of the UK was the subject of high level meetings late least year. Coventry Council members agreed to back the plan, which includes infrastructure improvements to roadways in the surrounding area, and an upgrade of the existing electrical grid to support the needs of the new new facilities. Last week, councillors approved the electrical plans, which include three kilometers of new underground cabling, some of which will cross stretches of public land in the area.
JLR is getting no relief from the continued sale of the Chinese knock-off of the Range Rover Evoque, the “Landwind“ X7. The X7 continues to be produced and sold in fairly significant numbers, despite JLR's best efforts to take Landwind’s parent company, Jiangling Motors to task in the both the media and the courts.
The UK's "Automotive News" caught up with JLR CEO Ralf Speth at the Shanghai Auto show, where Jiangling was showing off four of the X7’s in their display. According to their reporting, Speth indicated his annoyance on the ongoing issue, which began when the X7 was originally unveiled in 2014.
In celebration of the 50th anniversary of the Range Rover, Land Rover has opened a new visitor experience at the Solihull, UK manufacturing facility, where all of the original Land Rover vehicles were manufactured. While Range Rover production began at Solihull in 1970, the model’s history goes back to the 1967 when the first secret, code named “Velar” prototypes were conceived and then later placed into service.
Earlier this week, JLR reported record sales figures for the 2016/17 fiscal year, another in a long string of successes for the now-flourishing company. Total sales were 604,009 vehicles, including those sold in their joint venture with Chery, a Chinese state-owned automobile manufacturer.
It has been said, amongst those whose opinions may be biased, that Land Rover doesn’t build “real off roaders” any more. I, for one, beg to differ with that notion. While it is true that we won’t ever likely see a new vehicle from Land Rover or anyone else with the rugged simplicity, ease of maintenance, and straightforward utility offered by the Defender and Series vehicles, Land Rover has shown us over and over again that, despite outward appearances dominated by sweeping lines, low profile tires, and plastic trim, the company has remained dedicated to building vehicles whose off-pavement abilities go beyond those offered “out of the box” by most other manufacturers. Their R&D shops continually seek to create unique features that exist for only one purpose, and that is to get you to and from your destination, regardless of what kind of surface must be traversed along the way. Within reason of course.
Speaking of crushing the competition, Land Rover, hot on the heels of its courtroom success in protecting its Defender model name in an intellectual property suit against adventure-mobile maker Bombardier, Jaguar Land Rover is tightening its grip on other possible model names.
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