High-performance camp kitchen products and increasing consumer interest in Overlanding contribute to Atlantic British’s record growth
CLIFTON PARK, NY (Aug. 19, 2020) – Atlantic British Ltd., the largest independent supplier of Land Rover parts and accessories, has expanded its product offerings to include premium, high-performance, feature-laden camp kitchen essentials, applicable to any vehicle brand. This includes products from premier manufacturers Clearview, for whom Atlantic British is the exclusive North American distributor, and ARB, which offers some products in the U.S. only through Atlantic British. New products for kitchen suites include fridge/freezer combos and slides to give easy access to them, cutlery, water cans, tables, chairs and protective awnings.
Atlantic British has experienced record sales during the first half of 2020 due partly to the increase in consumer participation in Overlanding travel. The company cites other factors, too, including a commitment to five-star customer service, robust depth of inventory and superior in-house technical expertise.
“Now Atlantic British is putting a major emphasis on supporting veteran and novice Overlanding travelers with premium products that are essential and ideal for camp kitchens,” said Scott Williams, president of Atlantic British. “We’re doing this by providing the best products from some of the industry’s leading manufacturers, where we serve as exclusive distributors in the U.S. market.”
Highlights among new products available in August are:
- ARB ZERO Fridge/Freezer: The new 73-quart dual-zone fridge/freezer keeps cans cold and meals frozen, reducing the need for frequent restocking. It plugs into front or rear DC inlets, and the temperature is controlled from the front panel or wirelessly using a free downloadable app on compatible Bluetooth-enabled devices. Features include a reversible lid, convenient drain plug for simple cleaning and easy-to-use handles.
- Clearview Easy Slide: For portable refrigerators, the slide lowers the travel fridge an impressive 11.5 inches, making access and storage a breeze. Available in three sizes to fit most portable refrigerators.
- Easy Slide Clip-on Tray Attachment and Preparation Surface: For an added workspace, food prep surface or extra shelving, the clip-on tray works perfectly with the Clearview Easy Slide to add more utility space.
- Clearview 25-Piece Cutlery Set: This new set features cutlery and cooking utensils made of durable stainless steel. It includes service for four, three serving accessories, carving, bread and paring knives, a bottle opener, and a cutting board. All pieces fit neatly into a carrying case that can be rolled up and easily stowed on the side of a portable fridge with the two carabiner clips and installation clips included.
- Wavian 5 Gallon Water Can: The popular jerry can style blue water container is built to last, made from a BPA free, food-grade heavy-duty polymer that is UV-stabilized for extended outdoor use. It features an opaque resin that inhibits bacterial growth, a textured, non-slip surface to improve grip, a built-in "breather" hole for fast, "no-glug" pouring, a leakproof bayonet closure and an easy pour spout system.
- ARB Compact Aluminum Camp Table: The roomy, lightweight aluminum table is 34” (L) x 28” (W), can hold up to 75 pounds and folds up easily to fit in a carrying bag for compact storage. Cross braces are used for additional support, providing a unique sturdiness not seen in similar tables, and it is heat resistant for cooking preparation.
- ARB Touring & Camping Chairs: The lightweight, comfortable portable chair can be used for off-roading, at a sporting event or opened for additional backyard seating. Features include a padded seat and backrest, a convenient drink holder table, a side pocket with a Velcro flap and a mesh magazine pocket. Manufactured from a durable nylon oxford weave material and a robust alloy frame, the chair can hold up to 330 lbs. It folds easily to fit into a matching black carry bag.
- ARB Awning: Specifically designed for harsh wilderness conditions, the awning mounts easily onto the side of most roof racks and is conveniently stored for immediate use upon arrival at the destination. It features anodized, height-adjustable telescopic legs, and thick reinforced aluminum extrusions, and is secured and protected from the outside elements on a heavy-duty, nylon-reinforced PVC bag for storage.
- Clearview Towing Mirrors: In addition to camp kitchen products, Atlantic British offers premium towing mirrors to make towing a trailer or camper much easier for an SUV or midsize truck that doesn’t come with towing mirrors. A large flat mirror operated electronically through existing vehicle controls, integrated slide extensions, and a smaller, manually-adjustable, convex mirror offer enhanced visibility and wide-angle views.
About Atlantic British: Based in Clifton Park, New York, Atlantic British Ltd., celebrating its 50th anniversary, is a pioneer in Land Rover parts supply, providing the largest selection of premium Land Rover parts at affordable prices. In 1970, Atlantic British opened for business and became North America's first mail-order resource for maintenance parts for Land Rovers. Since then, Atlantic British has found continued success by embracing its three hallmarks of business: having the largest inventory of parts, housing the best technical expertise and providing five-star customer service validated by daily customer reviews.
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Media Contact:
Meryl Rader, CGPR
meryl@cgprpublicrelations.com
908-528-3826
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