It seems only fitting that - with so many car manufacturers entering the SUV arena - that Land Rover would cash in on its cache' to move into areas outside the strict SUV playing field.
It seems only fitting that - with so many car manufacturers entering the SUV arena - that Land Rover would cash in on its cache' to move into areas outside the strict SUV playing field.
One idea that seems patently obvious is to turn its attention to the vehicle category that is Ford's best-seller: the pick-up. Nothing plays better on American soil. Still, as Howard Mosher, president of Land Rover North America says, "It all comes down to what we can do with four-wheel-drive." These days, that's a pretty wide category.
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