nothing
Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

COVID-19 - We're in this together. UPDATE: We're open and taking orders. New curbside pickup available. Read More
Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

Sign in to my account

I forgot my password. Checkout as a Guest

Range Rover 50th Anniversary Celebrations Begin

  • Greg Fitzgerald
  • Mar 19, 2020

Range Rover 50th Anniversary Launch Logo

 

Fifty years ago, a groundbreaking vehicle entered the market, combining a comfortable coil-sprung ride, powerful V8 engine, and Land Rover’s four-wheel-drive technology in a stunningly styled package. It was the first Range Rover, and it quickly became a classless status symbol. Now, Land Rover looks to celebrate five decades of its iconic luxury flagship with a special celebration.

Land Rover called back Simon Beck, who in 2018 carved the shape of a Defender into Swiss Alpine snow to celebrate the 50th anniversary of the company. This time, he etched out the new 50th anniversary logo for the Range Rover inside the steering pad at Land Rover’s cold-weather testing facility at Arjeplog, Sweden.

The logo was 260 meters (853 feet) across, covering 53,092 square meters (571,477 square feet). It took Beck 45,000 steps to make the design across the frozen lake where steering testing occurs.

 

Range Rover 50th Anniversary Promo Photo

 

The focus of the accompanying anniversary launch video was the SV Range Rover models. The Special Vehicles department has been producing high-performance and high-specification Range Rovers since 2014. All four SV Range Rovers were featured - Range Rover SVAutobiography, Range Rover SVAutobiography Dynamic, Range Rover Sport SVR, and Range Rover Velar SVA Dynamic.

One of the vehicles circling the logo at Arjeplog was the Range Rover SV Autobiography owned by world heavyweight boxing champion Anthony Joshua OBE, one of Land Rover’s new brand representatives. The custom vehicle includes Joshua’s signature on the headrests, as well as special badges on the B pillars with his family crest and the initials of his wins with the IBF, WBA, WBO, and IBO.

 

 

Joshua will take his Range Rover to his fight against Bulgarian fighter Kubrat Pulev, to be held on June 20th at Tottenham Hotspur Stadium in London. The Range Rover’s extreme level of comfort on the road will help Joshua to remain relaxed as he prepares for his fight on home turf. The vehicle has Bespoke Black paint, Ebony Windsor leather seats, and various custom-colored accents. The Rangie is powered by the 565-horsepower AJ-V8 motor.

There’s certainly more to come to celebrate the Range Rover’s 50th birthday. It’s likely there will be some summer celebrations, a special edition, and most excitingly, a likely debut of the fifth-generation model at the end of the year.


  • Written By
  • Greg Fitzgerald
  • Adventure addict. '90s Land Rover daily driver. Historic preservationist. Personal vehicles: 1994 Discovery I, 1994 Range Rover Classic, 1961 Series II.
Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

EXCELLENT
4.9
1,470
Average
Reviews

Great service, I feel confident that they know what parts are being sent to the customer. The individual review is excellent in my opinion.

Aron R.
Fairfield, CA

10-20-20

Have used your company for years and satisfied with service.

Nicholas F.
Jermyn, PA

10-20-20

Parts are very well sourced for OEM quality. I have not been let down yet for my any of my purchases. Very pleased with both the products as well as the care in packaging and …

Phillip R.
REDLANDS, CA

10-19-20

Good prices and fast shipping

Michelle H.
Avon Park, FL

10-17-20

Customer service is out of this world.

Abdel D.
Wake Forest, NC

10-16-20

The company processes quickly and double check to make sure the part is a fit for my discovery

John T.
West Chester, PA

10-16-20

Great service and quick shipping. The prices were good also. Can’t beat that

Paul R.
Benson, AZ

10-16-20

Good stock of items I need. Quick service, will answer question about your problem , Priced reasonable.

Allen M.
Altoona, PA, PA

10-14-20

AB is very helpful and maintain a comprehensive source for Land Rover pats.

Robert H.
Freeland, WA

10-8-20

No hassle web site and very responsive sales people. Sales team is very polite and knowledgeable.

Rodney P.
Lithonia, GA

10-8-20

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!

Select Vehicle Select Your Vehicle

To ensure parts fit your vehicle, please select your rover below.



Get 10% Off Your First Purchase!*

Become Part Of The Atlantic British Family!

Sign up now for email product specials and news from Atlantic British and RoverParts.com!

*10% Off Discount Only Available To New Subscribers

Take 10% Off

Your First Purchase

When you subscribe to our email newsletter, ROVERLOG

ROVERLOG features:
Timely Rover news
Rover interest stories
Sent every two weeks
Check out a sample issue HERE.

*Discount offered to 1st-time email subscribers only and other restrictions apply.

Take 10% OFF

Your First Purchase*
when you subscribe to our email list

*Discount offered to 1st-time email subscribers and other restrictions apply.