JLR has made no secret of their plans for electrification, across their brands. Yes, Jaguar is going fully electric in 2025, and the Range Rover Electric is so popular it's busting the bindings of the order books with 16,000 spoken for. But these days the demand for EVs is cooling off, while customers look more towards plug-in hybrids (PHEV) that combine the best of both EVs and ICE vehicles. With all that in mind, JLR is adjusting its electric strategy over the next few years to emphasize PHEVs.