nothing
Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

Free Shipping!
Free Shipping On Orders Over $199 - Offer Good through 7/6 Only! Details Here
1
Days
2
Hours
34
Min
51
Sec
On Orders Over $199
Good Through 7/6
Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

COVID-19 Updates Click Here

Sign in to my account

I forgot my password. Checkout as a Guest

New Defender/James Bond Ad Released

  • Greg Fitzgerald
  • Feb 20, 2020

James Bond Land Rover Defender Ad

 

James Bond and Land Rover are two British icons that go together like scones and clotted cream. With both the New Defender and the new Bond film, No Time to Die, coming this spring, the two brands joined together to make an ad for the Defender using footage from its role in the film.

The ad starts with a clapboard to begin a new take of the stunt run, before three Defender 110s jump in from above the top of the frame, to the tune of the iconic Bond theme. They tear down a hillside to the famous guitar riff, chased by several motorbikes. It races through a riverbed, pursued by a helicopter, before zipping down a muddy track, kissing a tree, and ending with a barrel roll off a cliff -- taking out the front wings of the truck before it drives itself off-screen.

 

 

The ad is narrated by a droll British man, who rattles off the Defenders credentials: "an iconic shape that never fails to make an impact" (as the leaping trucks hit the ground), which "will stay composed no matter what the day throws at you" (while it jumps over a bumpy plain and races through puddles). If "you venture off the beaten track, it remains assured no matter the circumstances." It's "designed with purpose and tough enough to take on any unexpected surprises" (aforementioned tree trunk kiss). It's "as at home on the road as it is off," as evidenced by its final, dramatic roll underneath the logos, website addresses, and financing offers that come on screen.

The Defenders used in No Time to Die were some of the very first built, and they include VIN number 007, the 7th vehicle off the line, in tribute to the iconic agent On Her Majesty's Secret Service. The stunts were directed by Jessica Hawkins, a successful Formula 3W racer.

The ad is an excellent way to show off the New Defender's off-road chops, which have yet to be fully displayed in public to this degree. There's of course much more to come in this regard, but they were a demonstration of how sturdy Defender is.

Nick Collins, Land Rover Defender Vehicle Line Director, explained the extent to which the vehicle was punished:

We developed a new test standard for Defender, the most challenging we’ve ever had and unique to this vehicle. Physical strength and durability is measured by a number of different tests including a bridge jump test which gave us confidence to deliver what the stunt team needed to create for No Time To Die, with no modifications to the body structure except the installation of a roll cage.

No Time to Die releases in the United States on April 10, 2020. In addition to the Defenders, it features a Range Rover Classic and Range Rover Sport SVR.


  • Written By
  • Greg Fitzgerald
  • Adventure addict. '90s Land Rover daily driver. Historic preservationist. Personal vehicles: 1994 Discovery I, 1994 Range Rover Classic, 1961 Series II.
Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

Always knowledgeable, friendly and quick service/shipping.

Ruben S.
ALPHARETTA, GA

6-27-20

Excellent customer service. Representative delivered more than asked or expected, very pleased.

Douglas S.
Corona del Mar, CA

6-27-20

Very fast processing and shipping. And communication was excellent!

David S.
Garfield, NJ

6-27-20

Very fast shipping- good prices.

Crystal J.
GREEN MOUNTAIN FALLS, CO

6-26-20

Awesome service, prices and availability. My sales rep was awesome and helped me with all the questions I had.

joseph c.
parker , CO

6-26-20

AB is be best source for Rover parts I've found. The technical support you provide is very helpful. I am not a mechanic but the technicians and videos make things much easier and I …

Christopher B.
Parkersburg, WV

6-21-20

The sales staff is very helpful and familiar with the products

Karl S.
Sahuarita, AZ

6-20-20

Tremendous attention to detail, products arrived ahead of schedule. Nice email following my order.

Mark H.
HOLYOKE, MA

6-20-20

big choice of parts..Responsive services..shipping super speed...obligatory passage for all owners of Land Rover...

Pierre C.
MIAMI, FL

6-19-20

You have parts that are not easy to locate and fast shipping. Great customer service ensuring that parts work with specified vehicle!

Steve G.
Lock Haven, PA

6-19-20

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!

Select Vehicle Select Your Vehicle

To ensure parts fit your vehicle, please select your rover below.



Get 10% Off Your First Purchase!*

Become Part Of The Atlantic British Family!

Sign up now for email product specials and news from Atlantic British and RoverParts.com!

*10% Off Discount Only Available To New Subscribers