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Atlantic British Expands Overlanding Focus, Marks Most Successful Year and Celebrates 50th Anniversary At Overland Expo East

  • C. Bartow
  • Oct 10, 2019

Showcases Top Overlanding Products - Air-to-Coil Suspension Conversion Kits for Land Rovers, Clearview Towing Mirror and Clearview Easy Slide Travel Fridge Slides

CLIFTON PARK, N.Y. (OCT. 10, 2019) – Atlantic British Ltd., the largest independent supplier of parts and accessories for Land Rovers, today marks its 50th anniversary and its most successful year to date with an expanded line of Overlanding products at the Overland Expo East 2019 in Arrington, Va. October 11-13. In addition to celebrating its long time connection to the Land Rover enthusiast community, the company will showcase top products specially engineered for the growing Overlanding trend. The Atlantic British exclusive air-to-coil Suspension Conversion Kits for Land Rovers is an all-inclusive kit that is a cost-effective alternative to worn-out air suspensions, while maintaining ride, height, comfort, and performance and eliminating dashboard errors.

 

Atlantic British 50-Year Anniversary Logo

 

Performance-enhancing products for a majority of Overlanding vehicles include Clearview Towing Mirrors, the leading line of premium aftermarket towing mirrors, and the Clearview Easy Slide, a slide system providing easy access and storage for portable refrigerators on the road or off. These products and others will be on display at the Atlantic British booth D16 and are available online here at RoverParts.com immediately.

“Our product offerings resonate with Overlanding devotees, providing a wide choice of customization, enabling consumers to not only personalize their experience with Land Rovers, but also, other vehicles designed for off-road conditions,” said Dick Taylor, CEO of Atlantic British. “It has been a privilege to be part of the Land Rover story and celebrate 50 years of business. We have worked incredibly hard to nurture the spirit of this amazing brand and build enduring relationships with Land Rover enthusiasts, many of whom have become repeat customers and part of our family.”

Specifically, the products on display at the Overland Expo East 2019 include:

Atlantic British Exclusive Air-to-Coil Suspension Conversion Kits: As the pioneers in air-to-coil suspension conversion for Land Rovers, Atlantic British conversion kits are the industry standard when replacing old and failing Rover air suspensions.

Suspension conversion kits contain all components and hardware needed including four custom-designed coil springs for the ideal ride height and maximum performance and the

Atlantic British exclusive Electronic Air Suspension (EAS) Management Software solution that keeps Land Rover control systems fully enabled, such as traction control, hill descent, stability control, ABS, headlight positioning, and OEM diagnostics and trip computer.

Clearview Towing Mirrors: Premium, integrated towing mirrors for enhanced viewability, function and style, designed and manufactured to replace stock side mirrors. Features include a large flat mirror operated electronically through existing vehicle controls, integrated slide extensions, and a smaller, manually-adjustable, convex mirror for an enhanced wide-angle view.

Clearview Easy Slide: A range of portable refrigerator lowering slides perfect for Overlanding. The Easy Slide lowers the travel fridge an impressive 11.5 inches, making it easy to access and then store a portable refrigerator in vehicles when traveling. Multiple sizes are available.

“With the definition of the outdoor experience changing to be more inclusive, more consumers are making the effort to go outdoors -- many through Overlanding,” said Scott Williams, president of Atlantic British. “Land Rovers endure as the iconic vehicle for Overlanding with their rugged design, style, and storied history in environments such as the plains of Africa. We are happy to do our part to keep Land Rovers happily functioning on the road as the best in class automobile for enjoying the outdoors, as well as expanding our knowledge and product offering into the broader Overlanding community.”

Key company milestones include:

  • 1999: Sustained growth necessitating the move to a new 27,000 square foot warehouse
  • 2002: Launch of the company’s first air-to-coil suspension conversion kit, the beginning of an industry-leading innovation
  • 2012: Acquisition of British Pacific, a west coast premiere Land Rover parts supplier that helped expand the company’s offering and customer service, as well as improve delivery times in the west
  • 2019: New corporate hires at the executive level and a new e-commerce website scheduled to launch in October

Atlantic British attributes its success to its: commitment to five-star customer service, the robust depth of inventory and having the best in-house technical expertise in the business. Despite the fast-changing environment of the automotive industry, it remains the go-to source for Land Rover parts, accessories and expertise.

About Atlantic British: Based in Clifton Park, New York, Atlantic British Ltd., celebrating its 50th anniversary, is a pioneer in Land Rover parts supply, providing the largest selection of premium Land Rover parts at affordable prices. In 1970, Atlantic British opened for business and became North America's first mail-order resource for maintenance parts for Land Rovers. Since then, Atlantic British has found continued success by embracing its three hallmarks of business: having the largest inventory of parts, housing the best technical expertise and providing five-star customer service validated by daily customer reviews.

 

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Media Contact:
Meryl Rader, CGPR
meryl@cgprpublicrelations.com
908-528-3826


  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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