nothing
Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

COVID-19 - We're in this together. UPDATE: We're open and taking orders. New curbside pickup available. Read More
Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

Sign in to my account

I forgot my password. Checkout as a Guest

Land Rover Makes Good on 2020 Electrified Promise

  • Greg Fitzgerald
  • Oct 1, 2020

Range Rover Velar plug-in hybrid

Land Rover released a Range Rover Velar plug-in hybrid in Europe this week, using the same technology seen in other plug-in models. Land Rover has now made good on a promise made in 2017 that all new and updated vehicles launched from 2020 would be electrified -- either fully-electric, plug-in hybrid, or mild hybrid.

The first vehicles to fulfill the promise were the Range Rover and Range Rover Sport plug-in hybrid electric vehicles (PHEVs), launched in 2018. These are currently the only PHEV models available in North America. However, there are mild hybrid (MHEV) options on many other models here, including the Defender. Discovery is due for a facelift soon, which will likely see the same Ingenium MHEV options installed in the engine bay, and Velar updates will come here at some point.

Thus, Land Rover has fulfilled the first stage of the promise. Now, the transition continues, as many European countries are looking to ban gasoline vehicles by 2040. The Defender, Evoque, Velar, and Discovery Sport are available or soon available in PHEVs in Europe. Discovery will likely follow with the coming facelift, and at some point, these models will likely make their way to America.

The next challenge will be fully-battery-powered vehicles. On the Jaguar side, JLR has already developed the I-Pace, the first major all-electric SUV not made by Tesla. It's rumored that an electric-only road-biased Range Rover variant is on the way, sharing a platform with the next generation of the iconic Jaguar XJ.

Although Discovery is the only vehicle not currently offering an electric option, it isn't "new for 2020" with either a facelift or new release, so technically, the pledge is fulfilled.


  • Written By
  • Greg Fitzgerald
  • Adventure addict. '90s Land Rover daily driver. Historic preservationist. Personal vehicles: 1994 Discovery I, 1994 Range Rover Classic, 1961 Series II.
Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

EXCELLENT
4.9
1,470
Average
Reviews

Great service, I feel confident that they know what parts are being sent to the customer. The individual review is excellent in my opinion.

Aron R.
Fairfield, CA

10-20-20

Have used your company for years and satisfied with service.

Nicholas F.
Jermyn, PA

10-20-20

Parts are very well sourced for OEM quality. I have not been let down yet for my any of my purchases. Very pleased with both the products as well as the care in packaging and …

Phillip R.
REDLANDS, CA

10-19-20

Good prices and fast shipping

Michelle H.
Avon Park, FL

10-17-20

Customer service is out of this world.

Abdel D.
Wake Forest, NC

10-16-20

The company processes quickly and double check to make sure the part is a fit for my discovery

John T.
West Chester, PA

10-16-20

Great service and quick shipping. The prices were good also. Can’t beat that

Paul R.
Benson, AZ

10-16-20

Good stock of items I need. Quick service, will answer question about your problem , Priced reasonable.

Allen M.
Altoona, PA, PA

10-14-20

AB is very helpful and maintain a comprehensive source for Land Rover pats.

Robert H.
Freeland, WA

10-8-20

No hassle web site and very responsive sales people. Sales team is very polite and knowledgeable.

Rodney P.
Lithonia, GA

10-8-20

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!

Select Vehicle Select Your Vehicle

To ensure parts fit your vehicle, please select your rover below.



Get 10% Off Your First Purchase!*

Become Part Of The Atlantic British Family!

Sign up now for email product specials and news from Atlantic British and RoverParts.com!

*10% Off Discount Only Available To New Subscribers

Take 10% Off

Your First Purchase

When you subscribe to our email newsletter, ROVERLOG

ROVERLOG features:
Timely Rover news
Rover interest stories
Sent every two weeks
Check out a sample issue HERE.

*Discount offered to 1st-time email subscribers only and other restrictions apply.

Take 10% OFF

Your First Purchase*
when you subscribe to our email list

*Discount offered to 1st-time email subscribers and other restrictions apply.