Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

New Defender Meets Its Elders in Arabian Dunes

Back to Main Page
Posted On: Aug 22, 2019 By: Greg Fitzgerald Category: Land Rover News

New Defender Meets Its Elders

In a video put out by Land Rover Middle East-North Africa, the new Defender has taken to the dunes of the Arabian Peninsula with some of its elders, cutting a path to the future alongside a Series I, late Series IIA, and an end-of-run Defender 90.

In the film, a Series I, Series IIA, late-model old Defender, and new Defender all convoy through the desert on a paved road, with some early archival footage of Land Rovers in the Middle East in the mid-20th century. The new Defender then carves through an erg, winding its way through a giant field of sand dunes.

The four trucks carving through the desert makes it clear that the new Defender is very much an example “the more things change, the more they stay the same.” It’s certainly not mechanically related as the other three vehicles in the video are, but it’s hopefully going to have the potential to carry on the spirit of adventure these older models are known for.

It’s a bit chunkier than the late model vehicles, but the basic lines that we can deduce via the camo are still there. The bulging waistline is there just like it is on every other truck in the video except the Series I (the bulge was added with the Series II when they went to wider axles). So is the slab back end and the boxy shape. While we’re still a few weeks away from an official full reveal, it’s clear that this will be as authentic a successor to the Defender as can be reasonably expected.

The Middle East and North Africa (MENA) market is immensely important for Land Rover. Part of this is due to the immense wealth in the area – the Gulf States, in particular, are a huge market for upmarket trim levels, and if there are SVR variants, expect a significant number to end up in Dubai, Riyadh, and Doha. There’s already an affinity to spend big money there; rumors are that the 2 millionth Defender, which was auctioned off for charity for £400,000 ($600,000 or so at the time) in December 2015, went to live in Qatar.

There’s also potential for the new Defender in the fleet market. If it’s available in fleet variants, it could be popular with various organizations. The blend of utility and premium, whether it ends up being real or perceived, could make it popular with police forces in Dubai and Abu Dhabi which use luxury cars for promotion as much as utility. It could also become popular with tour agencies, especially the rumored 8-seater Defender 130 that may come in a few years.

There are just a few weeks to go until we see it for real, but hopefully Land Rover keeps this kind of marketing going globally to connect the new Defender to a grand 71-year tradition.



SIGN UP for Exclusive Offers & Latest Deals

Questions? Speak with a product specialist.

phone iconTap to Call By Phone
    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210