Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

New Defender Heads to Frankfurt Debut via "Expedition 001"

Back to Main Page
Posted On: Sep 4, 2019 By: Greg Fitzgerald Category: Land Rover News

New Defender Expedition Map


The biggest question mark hanging over the New Defender is, “how can it handle an expedition?” The old one (and its predecessors) has conquered every corner of the world for the past 71 years, and more than anything, the new one has to be able to survive and thrive in this domain. Land Rover seems to be trying to put the kibosh on any doubts of the new truck’s ability from the get-go, with “Expedition 001,” taking it from Kazakhstan to its Frankfurt Motor Show debut.

The expedition starts in the Valley of the Castles in Kazakhstan, a section of the Charyn Canyon near the Chinese border. It’s one of the most landlocked places in the entire world, over 1,000 miles from the ocean. The Defender begins its journey to Frankfurt here, with a quick 15-second clip showing it winding through the 300-meter spires in the Valley of the Castles.



It’s still a little unclear if Expedition 001 is just some PR material filmed in Kazakhstan, or if the vehicle is currently being driven across Asia and Europe to Frankfurt on Tuesday, September 10th. Understandably, Land Rover isn’t exactly live streaming the potential adventure to keep things under wraps as much as they can until the launch. If there’s a 4,000-mile expedition underway right now, I’d think major reporting will come after the fact.

One of the ambassadors for the new vehicle is British mountaineer Kenton Cool, who’s seen climbing rocks in the Valley in a second video clip and driving the truck towards Frankfurt. Cool has summited Everest 14 times and has a litany of achievements in the Greater Ranges of Asia. He’s also led several expeditions with Sir Ranulph Fiennes, a major supporter of Land Rover over the years.



It’s a good omen for the marketing direction for the New Defender though. Land Rover does consider the original to be an iconic adventure vehicle that brings an air of legitimacy to the entire brand, and the new one embarking on a marketing adventure from the get-go is a good sign. There's a huge legacy to live up to, but they've already shown that they are interested in retaining their conservation, Red Cross/Red Crescent, and adventure ties with the new truck.

Meanwhile, we’re just days away from a New Defender, a vehicle that is decades in the making. Soon, we’ll know what it looks like, what it costs, what it comes with, and what accessories you can bolt onto it.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210