nothing

Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Have a Part Question? Email & Ask Us
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Land Rover Testing 3D Heads-Up Displays

Back to Main Page
Posted On: Aug 23, 2019 By: Greg Fitzgerald Category: Land Rover News

Jaguar Land Rover 3D Heads-Up Display Concept

In their continuing pursuits of new technology that changes how humans interact with cars, Jaguar Land Rover has a new concept to preview: augmented reality 3D heads-up displays.

This is part of JLR’s planning for a future filled with autonomous vehicles. Two-dimensional heads-up displays are already an option on many JLR vehicles, with a small projector on the dash that puts vital information in the corner of the windshield. The idea behind 3D heads-up displays is to use the extra dimension to provide more useful, time-sensitive information, such as when driving in inclement weather.

The concept is that the vehicle’s various sensors will be able to create a fuller image of an upcoming danger. The 3D heads-up display can project an image on the dash of what is ahead, buried in fog or other obstructions. Projecting the image directly to the driver allowing them to react sooner to the danger as they have seen the model before they can see the real dangerous situation.

That targeted vision technology – positioning the 3D image in such a way that only one person in the vehicle can see it – leads to the other opportunity for these displays: entertainment.

Since these displays would work with small cameras tracking the vision of the occupants of the vehicle to provide the glasses-free 3D images in the right perspectives, different people can see different things without 3D glasses or screen. You could have a front seat passenger watching a 3D movie while the driver is navigating a difficult, foggy, twisty road – and the driver would not be able to see that movie at all.

Research in Germany also suggests a possibility for a third use: preparing a human driver to retake control of an autonomous vehicle in a situation where the autonomous technology is overwhelmed by the situation. By presenting a model of the situation to the human, the quality of the takeover moves proved to be far better than without 3D augmentation. Even though the human did not take over faster, they had a tiny bit of extra time to comprehend what was going on and formulate a plan.

Whether any of this tech is going to ever end up in a Land Rover is yet to be seen, but this project, done in partnership with the University of Cambridge, is a good way for Land Rover to play in the sandbox of new technology while also training a new class of automotive engineers. Who knows, maybe one day you can sit in the passenger’s seat of a new Range Rover watching a movie in 3D while the driver lollygags semi-autonomously down a complex off-road trail.

SIGN UP for Exclusive Offers & Latest Deals

800-533-2210
    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210