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Land Rover Sponsors Survival of the Fittest

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Posted On: Oct 12, 2011 By: Charles Kayajian Category: Land Rover News

Seems only fitting that Land Rover would sponsor a mixed-terrain human obstacle course designed to push its challengers to the limits; enter the 2011 Men’s Health Survival of the Fittest obstacle course taking place this fall in the UK.

Land Rovers on display

The Mens Health and Land Rover event closely resembles the Warrior Dash, Tough Mudder and Spartan Races held in the United States; lengthy obstacle-laden races characterized by cold water, thick mud and just a hint of masochism. Men’s Health has organized four separate events spanning three countries, England, Wales and Scotland. Each event features its own unique set of challenges, however all courses are 10 kilometers in length, feature 1 obstacle per kilometer, and include the daunting “Men’s Health Wall” obstacle.

Land Rover’s presence is strongly felt at the Survival of the Fittest event as well. An impressive Land Rover obstacle composed of actual Land Rover vehicles clustered together forces competitors to navigate paths over, under or around the sizeable vehicles.

Land Rover on display at obstacle

As of today, two of the four races have been completed.

Cardiff – October 2, 2011

Nottingham – October 8, 2011

Edinburgh – October 16, 2011

London – November 12, 2011

For more information visit the event's website!

obstacle course race

Land Rover on display

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