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Land Rover Fuel Pump Buying Can Be Tricky - Here's Why

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Posted On: Jan 7, 2014 By: Charles Kayajian Category: Land Rover News

Buying a replacement fuel pump for your Land Rover? Be careful. Here are a number of things to consider when searching for your next Land Rover fuel pump.

Land Rover fuel pumps

Not All Land Rover Fuel Pumps are Created Equal

As a Land Rover owner, proper vehicle maintenance is critical for ensuring the performance and longevity of your vehicle. We regularly hear from customers who are in need of a Rover fuel pump replacement, but with several options on the market, they’re unsure as to which part will best suit their needs. This article will address some of the pitfalls that customers have encountered by highlighting the differences between OEM and quality aftermarket fuel pumps and some of the cheaper generic models flooding the market today.

As with all vehicles, the fuel pump in the Land Rover plays an integral role in keeping the fuel system operating properly, but like most parts, it has a finite lifespan and will likely need replacement during the course of your ownership. A quick search for “Land Rover fuel pumps” in any search engine will yield a variety of results and options across the pricing spectrum, but owners should be cautious of inexpensive parts that seem “too good to be true.”

Some Assembly Required

So you’ve identified a fuel pump at a great price point and you think you may be ready to make a purchase. Is this pump being sold from a reputable parts shop, one that is familiar with the nuances of Land Rover maintenance? We hear time and again from customers who have purchased a generic fuel pump only to find that it doesn’t fit their vehicle. The part they selected typically is one that has been mass produced to fit a variety of vehicles, but despite their best efforts, will not work with their Rover.

Generic fuel pumps like the one described here usually require significant retrofits. Most commonly, customers find that the procedure requires an additional wiring harness to complete. Factor in the cost of this harness, plus time and labor and that initial attractive price point has been almost entirely negated. Compound this with the fact that cheap generic parts are made to reduce manufacturing cost, not for longevity and it becomes clear to see that you would have been better off choosing a quality alternative from the get-go.

Generic Land Rover Fuel Pump Pitfalls:

  • Not made with your vehicle in mind
  • Need for retrofitting - Added cost for additional parts and labor
  • Poor performance
  • Inferior customer service and product knowledge from large online parts retailers dealing in thousands of parts for hundreds of vehicles

Fortunately, Atlantic British has a knowledgeable staff that can walk you through your fuel pump purchase, and with an abundance of OEM and quality aftermarket options to choose from, you can be sure that you’re getting a part that’s built to last.

Click here for a listing of our Land Rover fuel pumps or fuel pump kits, or call toll free 800-533-2210.

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Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

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