Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

Sign in to my account

I forgot my password. Checkout as a Guest

Land Rover Sets USA Sales Record in 2018

Back to Main Page
Posted On: Jan 17, 2019 By: Greg Fitzgerald Category: Land Rover News

Land Rover broke their United States sales record in 2018, moving 92,143 new trucks. This smashed the prior record from 2017 by a whopping 23 percent.

 

Land Rover Discovery 5 In Australia

Range Rover and Range Rover Sport also set new single-year sales records, moving 19,030 and 24,282 units, respectively. This December was the best ever, moving 10,617 vehicles, an increase of 33% over the prior record. Range Rover and Range Rover Evoque set new December records, at 2,231 and 1,594.

By comparison, from the re-introduction of Land Rover vehicles to North America in March 1987, it took a decade, until mid-1997, to sell as many vehicles as they sold in 2018 alone. Full-size Range Rover sales for 2018 totaled more than half of the entire production of North American Range Rover Classics from 1987 to 1995.

 

Range Rover Velar Promo Shot

 

The new Range Rover Velar certainly helped, selling 17,037 units. A full year of Discovery 5 sales also helped, and 9,842 Discoverys found new homes last year. Discovery Sport was down slightly but remained strong at about 12,000 units.

Land Rover has been in the news a lot lately for weak financial results globally. A combination of Brexit uncertainties, a soft Chinese market, and reduced demand for diesel vehicles in Europe has thrown a triple-whammy at the company. They are cutting 4,500 jobs in the U.K., as part of a £2.5 billion cost savings plan. The Classic Works restoration facility planned for Savannah, Georgia was canceled earlier in 2018 due to these cuts.

However, in America, 2019 looks hopeful for Land Rover, with the company on the cusp of moving 100,000 units a year. With the introduction of a new model line in the new Defender in 2020, it's very possible that annual sales will stay in six figures for the foreseeable future.

Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

I have used your company several times and I have always gotten great service.

Robert F.
Colorado Springs, CO

8 days ago

You guys really seem to care. Years of quality work and service. Your videos couldn't be more helpful or informative.

Shawn N.
Riverside, CA

9 days ago

You are very knowledgeable about your products and always have fast shipping.

Wendy J.
Florence, SC

10 days ago

A Plethora of parts and accessories. Makes being a Disco owner really easy.

Benjamin L.
Standish, ME

15 days ago

Great source for my 95 RR 4.0SE. Parts arrive on time, great support, love the videos.

Rich G.
Bellingham, WA

16 days ago

You guys know what you are doing, take the time to listen, and deliver promptly.

Paul S.
Milford, CT

17 days ago

Prices are great and everything I have purchased has been of great quality.

Walter W.
Hattiesburg, MS

22 days ago

Because unlike other parts suppliers, when ordering from Atlantic British you are guaranteed to get the part that fits the year and model of vehicle.

Trevor C.
St. Andrews, MB

24 days ago

For those DIYers, the service and availability of products from AB is unbeatable!

Christopher G.
Oklahoma City, OK

25 days ago

Very professional and kindly answered my questions. I recommend Atlantic British to everyone.

Sadiq Y.
Guelph, ON

30 days ago

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!