nothing
Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

COVID-19 - We're in this together. UPDATE: We're open and taking orders. New curbside pickup available. Read More
Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

Sign in to my account

I forgot my password. Checkout as a Guest

Land Rover Continues Global Covid-19 Response

  • Greg Fitzgerald
  • Apr 16, 2020

Land Rover's Covid Response In South Africa

 

A few weeks ago, Land Rover reallocated their UK-based Defender press fleet to the British Red Cross, in light of the COVID-19 crisis and the Red Cross’ need to access remote people. Since then, as the Coronavirus has spread, they have branched out into more forms of relief, both with loaned vehicles and online.

Other International Federation of Red Cross and Red Crescent Societies (IFRC) have been loaned Jaguar Land Rover vehicles around the world, to help with their needs in this crisis:

South Africa: 11 vehicles donated to South Africa Red Cross “to help prevent the spread of illness through community outreach, research and the distribution of supplies.”

UK: 14 vehicles donated to the West Midlands NHS Ambulance Service “to test staff who are isolating with coronavirus symptoms.” JLR is also producing NHS-approved protective visors, with plans to build 5,000 a week in the UK.

The British Red Cross received a further 105 vehicles, on top of the New Defender press fleet which was re-allocated to them a few weeks ago.

JLR Helping The Red Cross In Spain

Spain: 18 vehicles donated to the Spanish Red Cross, “to help them reach people in especially vulnerable areas.”

Land Rover has also taken to social media in this time where people aren’t driving their vehicles much of anywhere. There are several marketing initiatives at the moment which Americans can enjoy:

#TakeABreakWithLandRover: This series, appearing across social media platforms, uses Land Rover’s brand ambassadors – including the US Ski and Snowboard Team – to help people keep up with their adventurous, Land Rover-ish lives while they quarantine at home.

Zoom Virtual Backgrounds: With a huge number of us using the video chat app Zoom to communicate right now – including several Land Rover club virtual meetings I’ve participated in over the past few weeks – one of the most fun features is the virtual backgrounds you can have green-screened to hide your unsightly living room.

Click here to download the virtual backgrounds.

Coloring Pages: An activity that adults and kids can enjoy together (you still have your colored art pencils from your adult coloring book phase, I presume), there’s a collection of downloadable PDFs of the New Defender on February’s Kaokoland Expedition.

Click here to download the coloring pages.

#RoverWatching: Land Rovers show up in a lot of movies and TV shows. You’re watching a lot of movies and TV shows right now. See a Land Rover? Tag it with #RoverWatching!


  • Written By
  • Greg Fitzgerald
  • Adventure addict. '90s Land Rover daily driver. Historic preservationist. Personal vehicles: 1994 Discovery I, 1994 Range Rover Classic, 1961 Series II.
Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

Always great service/advice and always great prices. Love the videos. The quality of parts can't be beat and I always get exactly what I ordered in a timely manner

James C.
Vienna, VA

2 days ago

Selection, part quality, and support are all top notch. Prices are competitive.

Wayne L
Richardson, TX

2 days ago

Very good customer service on BOTH coasts. Most parts have been in stock. quick shipping times. Very helpful "how to" videos.

Michael M.
North Hollywood, CA

3 days ago

Great value (which means quality merchandise for reasonable price). Also, the website was easy to navigate. I was kept informed on status of delivery.

David D.
Charlotte, NC

4 days ago

Excellent customer service, great pricing on high quality products. And fast shipping! Thanks Rover parts!!

Jason H.
Charlottesville, VA

4 days ago

Great selection, knowledge staff, and the how-to videos are amazing.

Dustin H.
Washington, DC

4 days ago

Lots of parts that are hard to find and competitive prices. Very knowledgeable and nice customer service.

Eric F.
San Miguel, CA

4 days ago

Parts have always arrived in a reasonable time and the staff are helpful with questions. The website is user friendly and the how-to videos are particularly helpful.

Stephen L.
Burlington, ON

9 days ago

Great website, smooth ordering process, prompt service. Great job, thanks very much.

Bob R.
Musquodoboit Harbour, NS

10 days ago

Very great staff wonderful service fast and easy correct accurate parts

Brandon T.
West Bloomfield Township, MI

11 days ago

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!