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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

Jaguar Land Rover Vehicle Demand Outpacing Supply

  • C. Bartow
  • Aug 8, 2014
Jaguar Land Rover body shop

Jaguar Land Rover has a problem. But it's a good problem to have. You would think that a record-setting vehicle sales mark of 425,000 vehicles sold in 2013 and a year-over-year increase of 14% in sales so far in 2014, would not be a problem - but it is.

The old rules of supply and demand make it so.

For the first time in a long time, Land Rover has more demand vehicles than it has vehicles to sell.

Take the full-size Range Rover or Range Rover Sport and try to buy one at your local dealership. In many markets you are looking at a six-month waiting period for vehicle availability.

In a candid interview with Automotive News, Mark White, JLR’s chief technologist for the company’s body engineering admitted they have faced bottlenecks in production that have stymied their ability to meet supply demands on these vehicles. The culprit? Backlogs in the Solihull body shop and paint shop. White said they have already opened a second body shop that has helped with a portion of the bottleneck but will likely be adding a second paint shop as well to help eliminate the backlog and get supply current with demand.

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  • Written By
  • C. Bartow
  • Marketing guru for Atlantic British. Believer in good design and technology. Outdoor enthusiast with passion for the vehicles, gear and capabilities.
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  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

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