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Interesting Info About All Things Land Rover
Interesting Info About All Things Land Rover

JLR Design Boss Focuses on Brand DNA at 2017 LA Auto Show

  • Dave Bobeck
  • Dec 13, 2017
SVO Event McGovern

Sometimes I love him, other times, not so much. While I may not agree with all of his aesthetics, I have to admit that Land Rover design boss Gerry McGovern has, at the very least, introduced some compelling designs and has helped, along with other JLR top brass, to steer Land Rover perhaps its greatest level of success and growth, potentially in the history of the company. That said, would they be so successful now if they weren't backed up by 60 years as the reigning king of the 4x4 dirt pile? Perhaps not, and I think he recognizes that. For all that he has done until now, I know I'm not the only one out there who would agree that he's managed to keep the spirit of Land Rover alive even if the finished vehicle has a different look from its predecessors.

Range Rover design chief Gerry McGovern presents SVO Discovery SVX to select dealers and customers the week of the LA Auto Show.

For the complete story, see Forbes.com report from McGovern's presentation of new LR models in the pipeline, from the 2017 LA Auto Show that ended this past weekend.

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  • Written By
  • Dave Bobeck
  • OG Rover aficionado and believer in 5 replacement U-joints in-vehicle at all times. Rover club enthusiast and event crasher.
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    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

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    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

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  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

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