Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Have a Part Question? Email & Ask Us
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Defender Launched in America

Back to Main Page
Posted On: Nov 26, 2019 By: Greg Fitzgerald Category: Land Rover News

Defender Launch Party Musician


The new Defender had its North American launch in Downtown Los Angeles before the Los Angeles Auto Show. The debut featured celebrities from John Mayer to Olympic Ski and Snowboard Team members.

It was the Defender's first public appearance in North America, and it also doubled as the debut of the Defender 90 First Edition. The Defender will first arrive in four-door 110 form in the spring of 2020, before the Defender 90 First Edition comes in the summer, and the full Defender 90 edition arrives in the fall of 2020. The Defender 90 First Edition will start at $65,100, while the regular Defender 90 will start in the mid-$40,000s when it launches later in the year. As previously announced, the Defender 110 starts at $49,900, while the Defender 110 First Edition starts at $68,650.

The star of the show was Mayer, a long-time Defender owner. His Arles Blue North American Specification Defender 90 was parked outside the debut, alongside a collection of both modern and classic Land Rovers from across the years. He went on stage next to a Defender 90 to perform a few of his hits, including “New Light,” “Carry Me Away” and “Waiting on the World to Change.” He was also there to announce a new collaboration between Land Rover and The Atlantic, a partnership focused on exploration and America's national parks, featuring Mayer.

The event also featured the US Ski and Snowboard Team, of which Land Rover is now the lead sponsor. Olympians Lindsey Vonn (skiing), Meghan Duggan (hockey), and Chris Corning (snowboarding) were in attendance, as was Marcus Wainwright, the CEO of fashion brand Rag & Bone. Actors Wilmer Valderrama and Max Greenfield and singer-songwriter Pixie Lott added to the guest list.

Part of the goal here was to introduce the new Defender in the US as a brand partner, and it seems like events and sponsorships are the future of the vehicle here. The first example of this will be the 4xFAR Festival in the Coachella Valley of California in July, where the truck will be launched alongside a star-studded music and outdoors festival. At the same time, the entrance to the event was lined with Land Rover's iconic historic lineup, and featured a superfan musician, reflecting Land Rover's commitment to the Green Oval's historic enthusiasts.

Also on display was the Defender from the new James Bond film No Time to Die, complete with stripped-out film-rigged interior and dented exterior. LEGO Master Builder Chris Steininger also assembled the 2,573-piece LEGO Technic model of the Defender.


Land Rover showroom


Over the following week, lots of people enjoyed the new Defender on the show floor where it was open to explore. Overall, it seemed to convince some doubters, a mindset which seems like it will inevitably spread across the country as the vehicle hits showroom floors. Early reviews suggested, for one, that it's bigger in real life than in photos -- the Defender 110 is about the size of a squared-off Discovery 5. The interior got positive comments for its versatility and durability, too. While it's definitely not the old Defender, it seems that for a lot of people, it's going to fill the shoes well enough.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210