nothing

Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

6205 Promo

6205 Promo

Land Rover Execs Drop Hints on New Defender

Back to Main Page
Posted On: Mar 13, 2019 By: Greg Fitzgerald Category: Land Rover News

The new Defender will be very different from the old one. This has been common knowledge for years. Land Rover has stated it over and over, to try and deaden the blow to old school Land Rover enthusiasts. Several Land Rover executives have now detailed a few ways that the new truck will be the same and different compared to the old one, and how they intend to keep the spirit of the Defender name alive.

 

Defender Mule Off Road Shot

 

In an interview with Trucks.com, Joe Eberhart, CEO of Land Rover North America, shared some of the changes that will differentiate the new Defender from the beloved original.

Most of all, it has to be a vehicle that appeals as a daily driver to a much broader audience. As endearing as a simple, loud, leaky Defender is for many enthusiasts, it does not make a bestselling daily driver for the masses. According to Eberhart, "the new Defender will retain some of the original appeal, but it’s a vehicle you can drive every day for as long as you want as opposed to the old Defender."

According to Nathan Hoyt, a spokesperson at JLRNA, "The vast majority of people are living with this car day-to-day, so it needs to be refined and comfortable but also live up to that Defender name...I’ve driven the early prototypes, and they are so refined. I think everybody will find something to enjoy."

However, don't think the Defender is going completely soft. Just as much as the new vehicle is designed for day-to-day comfort, it’s also designed to be capable. Approach and departure angles, durable components, and ground clearance are all considered of top importance. There will also be plenty of whizz-bang technology, likely at the minimum offering the off-road technology suite the other Land Rover vehicles offer.

However, that cannot stand alone; per Pete Simkin, Land Rover's Vehicle Program Director, "[capability is] a combination of the basic physical things as well as having the right technologies. You need both geometry and the clever technology to support it." According to Eberhart, "You want to be able to scale something safely. The new twist is you should be able to do that as comfortably and unassisted as possible."

As Jaguar Land Rover faces various financial troubles from various worldwide factors, the success of the Defender is vital to the success of the company as a whole. Just as the Range Rover and Discovery have spawned families of vehicles, a Defender family is possible, maybe even likely. Eberhart said that "there is potential for other vehicles. We’re launching the first one, and there might be others coming." There are already short-wheelbase 2-door and long-wheelbase 4-door test models in the wild, and rumors of a pickup truck. Theoretically, if the Defender were perceived as too soft when it's on sale, a more rugged model could also become a new "family member,” though this may be a bit of a stretch.

Land Rover is also betting on the accessory market being big with the Defender, from roof-top tents to cargo carriers and tow packages. They will likely carry an extensive range at dealers, and the aftermarket will almost certainly go gangbusters for the vehicle. The future may resemble the accessory boom that supported Discovery 1 and 2 in the 1990s and 2000s.

The new Defender may not be as rugged as the old one, and enthusiasts should know that loud and clear by now. But the goal is that it will be a catalyst for new markets to tap their dormant sense of adventure. It may not be able to conquer a 1980s Camel Trophy route or drown itself in a river and keep going. But if a still-very-capable vehicle with the Defender nameplate inspires new Land Rover fans to see new things and have new experiences, it should be wildly successful at its most vital task: inspiring that core Land Rover concept, the spirit of adventure.

SIGN UP for Exclusive Offers & Latest Deals

Questions? Speak with a product specialist.

phone iconTap to Call By Phone
800-533-2210
    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210