Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Have a Part Question? Email & Ask Us
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Copycats Force Land Rover Away From Concept Cars

Back to Main Page
Posted On: Nov 2, 2017 By: Dave Bobeck Category: Land Rover News

On the topic of Land Rover's refusal to share concept images of the latest design for the Defender replacement, Gerry McGovern has revealed that the reluctance to share concept images or show off full-scale concept cars stems from concerns that the concepts will be used to create copies of the firm's designs.

It has been widely covered in these pages and in the larger automotive press that Land Rover has sued Chinese automaker Landwind over its X7, that by all appearances looked to be a direct copy of the Range Rover Evoque. Unfortunately, the Chinese judicial system does not favor foreign entities and there is little recourse available in such cases. The result of this and other debacles is that Land Rover is changing the way it goes about unveiling new projects.

Land Rover vs Land WInd

McGovern says, “We’re nervous about showing show cars a couple of years out as you can be copied just like that.”

The investments that go into the development of new cars can be staggering, and as in the case of the Landwind imitator, a cheap lookalike may end up undercutting a significant portion of potential sales needed to recoup those investments.

Indeed, Land Rover has not been showing many concepts of late. Their latest new model, the Range Rover Velar, was never shared with the public in concept form. Also of note, the 2011 DC100 Defender concept was a notoriously dismal failure, and we sincerely hope that it is in no way representative of what the new Defender will look like. In fact, I think it would be better if Landwind built the DC100. I'm sure Land Rover's worst is an improvement over what the copycats could produce on their own.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

Decline this one-time offer
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.