Land Rovers have always been icons of design on the outside, but one part of them that doesn’t get as much attention is the interesting interior materials they used over the years. Now a collaboration at The Design Museum in London is giving Land Rover upholstery the credit it’s due, by re-covering the benches in the museum’s atrium with 18 different seat fabrics from the past 70 years.
Land Rovers have been the stars of the silver screen since almost the beginning. From The Gods Must Be Crazy to James Bond, they’re a visual byword for Britain, Africa, or adventure. But in the enormous catalog of Rovers in film, there’s one entry that’s a little different from the others – 2008’s musical romantic comedy Mamma Mia!, based on the music of Swedish supergroup ABBA, in which Meryl Streep piloted a Series III 88” around Greece. With the sequel, Mamma Mia! Here We Go Again, coming out this month, the Series III is once again the name of the game.
A new world record has been set for the longest parade of Land Rovers – 632 trucks that wound their way around Bad Kissingen, Bavaria, Germany under the supervision of officials from Guinness World Records.
Since the classic Defender was discontinued in January 2016, the value of the iconic trucks has skyrocketed globally. In the United Kingdom, there has been a major issue with trucks being stolen out of driveways and parking lots, usually either for export or for their valuable parts.
Land Rovers are a common sight at the weddings of leading families. At the wedding of Prince Harry and Meghan Markle a few weeks ago, Range Rovers and Discoverys were used in many support roles throughout the day. So perhaps it’s natural that Game of Thrones cast members Kit Harrington and Rose Leslie – also known as Jon Snow and Ygritte – would use Land Rovers in their wedding ceremony, including an well-worn Defender 90 getaway car.
With recent developments in autonomous driving technology having gotten close to mastering driving on the road, Land Rover has appropriately decided that it’s time to start exploring the next frontier: self-driving off-road technology. With the launch of the $5 million Cortex project this month, they’re looking into developing technology that suits their off-roading customer base.
Just three-and-a-half years after its launch in 2015, the Discovery Sport has become the fastest-selling Land Rover in history, with over 350,000 vehicles sold globally so far – 126,078 in 2017 alone.
As the automotive industry prepares for larger-scale production of electric cars, Land Rover is preparing to ramp up production of alternative power vehicles at the famous Lode Lane factory in Solihull, England.
As Land Rover celebrates its 70th anniversary this year, there are several large enthusiast celebrations happening around the world. One of the best and most extensive, however, happened on May 26th and 27th in Bicester, England, with one of the most complete gatherings in history of historically significant Land Rovers.
In June 2008, Land Rover found itself sold to its fourth owner in fourteen years, having been passed around like a hot potato between some of the world’s largest automakers. British Aerospace sold their Rover Group subsidiary to BMW in 1994; BMW broke it up six years later in 2000, selling Land Rover, the most successful brand, to Ford Motor Company. The company spent eight years as part of Ford’s Premier Automotive Group (PAG) of European luxury brands, along with Volvo, Jaguar and Aston Martin, until 2008 when Ford broke up PAG to raise funds in the early days of the Detroit automotive industry crisis.
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