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The Land Rover News Blog

There are 16 articles on 2 pages
Showing 1 to 10

A History of the Land Rover G4 Challenge

Posted On: Oct 2, 2020
By: Greg Fitzgerald
Category: Land Rover History

 

Land Rover G4 LR3

 

Five years after the final Land Rover-sponsored Camel Trophy, a successor event was announced. The G4 Challenge would become an international, multi-destination, multi-vehicle competition, featuring the same global competitive spirit as the Camel Trophy. There would only be two G4 Challenges, in 2003 and 2006, with a third 2009 event cancelled at the last minute due to the global financial crisis. Though it was never as hardcore of the iconic Camel Trophy events of the 1980s, the G4 Challenge has cemented its place in Land Rover lore.


Land Rover's Halewood Factory, History in Liverpool

Posted On: Jun 26, 2020
By: Greg Fitzgerald
Category: Land Rover History

Halewood factory

 

Land Rover's Lode Lane factory in Solihull, England is iconic and known around the world as the traditional home of Land Rover since 1948. However, not all English-built Land Rovers come out of the ancestral home in the Midlands. Since 2006, Land Rover's smaller transverse engine models have come from Halewood, an old Ford plant on the outskirts of Liverpool.


A History of the Land Rover Camel Trophy: Part 4, 1990-1992

Posted On: Jun 13, 2020
By: Greg Fitzgerald
Category: Land Rover History

Camel Trophy logo

In 1989, Land Rover released the Discovery. Based on the Range Rover Classic platform, the Discovery would define Land Rover's success in the 1990s. It would also define the balance of the Camel Trophy event, with Discovery taking the mantle of team vehicle from Defenders starting with the 1990 event. With the exception of the final Camel Trophy in 1998, the Discovery would define the rest of the event's life.


History Of The Land Rover Camel Trophy: Part 5, 1993-1995

Posted On: Jun 13, 2020
By: Greg Fitzgerald
Category: Land Rover History

Camel Trophy Series header - 1993-1995

From 1993-1995, Camel Trophy would see what some considered the last gasp of its glory years. The event was still solidly focused on the 4x4 expedition, using Land Rover Discoverys. This period would take the event on some of its first multi-national adventures as well. However, the seeds were being sown for the final events, where the focus on off-road driving would be heavily reduced.

Check out the rest of our History of Camel Trophy series:
Part 1: 1980-1983
Part 2: 1984-1986
Part 3: 1987-1989
Part 4: 1990-1992
Part 6: 1996-2000


A History of the Land Rover Camel Trophy: Part 3, 1987-1989

Posted On: Jun 12, 2020
By: Greg Fitzgerald
Category: Land Rover History

Camel Trophy logo with header text

The late 1980s would be a sort of "Glory Years" for the Camel Trophy, hosting some of the most iconic iterations of the event. With the Camel Trophy now an extremely popular global event, it also drew better and better teams. Many of the participants in these years would go on to have major roles in the off-road and Land Rover community. It would also feature the only British win ever in the 1989 event, a win for which the victors remain celebrated 31 years later.


A History of the Land Rover Camel Trophy: Part 2, 1984-1986

Posted On: May 29, 2020
By: Greg Fitzgerald
Category: Land Rover History

Camel Trophy logo

By the mid-1980s, the Camel Trophy was an international mega-event, exploring the world's jungles in their iconic convoys of Sandglow-painted Land Rovers. The event grew bigger and more intense every year, and began to experiment with more arid environments alongside the usual lush green jungle locations.


A History of Camel Trophy: Part 1, 1980-1983

Posted On: May 15, 2020
By: Greg Fitzgerald
Category: Land Rover History

Camel Trophy logo

 

There may be no adventure associated with Land Rover that is more iconic than the Camel Trophy. For eighteen years, the ultimate test of man and machine was partnered with the Best4x4xFar. It was an adventure that touched every part of the globe, and took Land Rovers through the harshest conditions. As Camel Trophy turns 40 in 2020, we're going to look back throughout the year at the history of The Great Adventure.


Looking Back at Fifty Years of Land Rover: 1948-1998

Posted On: Apr 28, 2020
By: Greg Fitzgerald
Category: Land Rover History

Land Rover 50 year anniversary vehicle badge

 

In 1998, Land Rover celebrated its fiftieth anniversary, a major milestone for any company. It was celebrated in due style, particularly in America, where Land Rover was enjoying success with Range Rover and Discovery sales. Many enthusiasts consider the 1990s one of Land Rover's greatest periods, and the 50th Anniversary was certainly part of that. It also created a significant cache of memorabilia that still circulates. As we celebrate Land Rover's 72nd anniversary, let's take a look back almost a quarter-century to how we celebrated in North America.


70 Years Ago, The Land Rover Came To America

Posted On: Apr 17, 2020
By: Greg Fitzgerald
Category: Land Rover History

Rootes Land Rover Series I Advertisement

Seventy years ago, in April 1950, the British Automobile & Motor Cycle Show was held at the Grand Central Palace in New York City. Among the models exhibited was the Land Rover, which had not been formally imported to the United States at this point, though some had been sold in Canada. This marked the beginning of high-volume Land Rover sales in the United States.


A Travel Guide to Land Rover Colors, Part 2: 2020 Colors

Posted On: Apr 15, 2020
By: Greg Fitzgerald
Category: Land Rover History

2020 Land Rover Fleet

After the popularity of our first Travel Guide to Land Rover Colors, which focused on the origins of a selection of Land Rover color names from the past 33 years, we've brought you a second selection to cure your wanderlust in this difficult time. This time, we're focusing on the color names of the new 2020 model year Land Rovers.


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