nothing
Cart Summary

0 items in your cart

Your cart is empty.

Subtotal: $0.00

CHECKOUT NOW

COVID-19 - We're in this together. UPDATE: We're open and taking orders. New curbside pickup available. Read More
Search Shopping Cart
Atlantic British Logo

800-533-2210

We're available now! Or Email Us

Sign in to my account

I forgot my password. Checkout as a Guest

The Land Rover News Blog

There are 11 articles on 2 pages
Showing 1 to 10

A History of the Land Rover Camel Trophy: Part 2, 1984-1986

Posted On: May 29, 2020
By: Greg Fitzgerald
Category: Land Rover History

By the mid-1980s, the Camel Trophy was an international mega-event, exploring the world's jungles in their iconic convoys of Sandglow-painted Land Rovers. The event grew bigger and more intense every year, and began to experiment with more arid environments alongside the usual lush green jungle locations.


A History of Camel Trophy: Part 1, 1980-1983

Posted On: May 15, 2020
By: Greg Fitzgerald
Category: Land Rover History

 

There may be no adventure associated with Land Rover that is more iconic than the Camel Trophy. For eighteen years, the ultimate test of man and machine was partnered with the Best4x4xFar. It was an adventure that touched every part of the globe, and took Land Rovers through the harshest conditions. As Camel Trophy turns 40 in 2020, we're going to look back throughout the year at the history of The Great Adventure.


Looking Back at Fifty Years of Land Rover: 1948-1998

Posted On: Apr 28, 2020
By: Greg Fitzgerald
Category: Land Rover History

 

land rover 50 year anniversary vehicle badge

 

In 1998, Land Rover celebrated its fiftieth anniversary, a major milestone for any company. It was celebrated in due style, particularly in America, where Land Rover was enjoying success with Range Rover and Discovery sales. Many enthusiasts consider the 1990s one of Land Rover's greatest periods, and the 50th Anniversary was certainly part of that. It also created a significant cache of memorabilia that still circulates. As we celebrate Land Rover's 72nd anniversary, let's take a look back almost a quarter-century to how we celebrated in North America.


70 Years Ago, The Land Rover Came To America

Posted On: Apr 17, 2020
By: Greg Fitzgerald
Category: Land Rover History

Rootes Land Rover Series I Advertisement

Seventy years ago, in April 1950, the British Automobile & Motor Cycle Show was held at the Grand Central Palace in New York City. Among the models exhibited was the Land Rover, which had not been formally imported to the United States at this point, though some had been sold in Canada. This marked the beginning of high-volume Land Rover sales in the United States.


A Travel Guide to Land Rover Colors, Part 2: 2020 Colors

Posted On: Apr 15, 2020
By: Greg Fitzgerald
Category: Land Rover History

2020 Land Rover Fleet

After the popularity of our first Travel Guide to Land Rover Colors, which focused on the origins of a selection of Land Rover color names from the past 33 years, we've brought you a second selection to cure your wanderlust in this difficult time. This time, we're focusing on the color names of the new 2020 model year Land Rovers.


Range Rover's Early Dakar Dominance

Posted On: Jan 9, 2020
By: Greg Fitzgerald
Category: Land Rover History

Range Rover At Dakar 1979

 

The 2020 Dakar Rally is going on now, with a convoy of race vehicles that bear as much resemblance to a factory vehicle as a NASCAR Toyota Camry does to one in a rental car lot. It's the first rally to be held in Saudi Arabia, the third region to host the rally. But in 1979, it was a race across Africa, in modified factory cars...and in the earliest days, the Range Rover Classic was dominant in the field.


The Wilks Brothers: Fathers of Land Rover

Posted On: Nov 27, 2019
By: Greg Fitzgerald
Category: Land Rover History

Spencer and Maurice Wilks

 

Most Land Rover owners know about the Land Rover's earliest history. The Wilks Brothers, higher-ups at The Rover Car Company, had a wartime Jeep, drove it around their farm in Wales, thought they could build something like it in Britain, and drew a picture in the sands of Red Wharf Bay in Anglesey. Millions of Land Rovers and billions of adventures followed over the next 71 years. But who, really, were the Wilks Brothers? And what else were they known for?


A Travel Guide to Land Rover Colors

Posted On: Nov 13, 2019
By: Greg Fitzgerald
Category: Land Rover History

Exterior Color Swatch For Land Rovers

 

Over the years, Land Rover has produced some iconic colors, whose names are legend among enthusiasts. Many of the colors in their palate over the years have been derived from the names of places, both in Britain and abroad. The origin of some of these names is obvious, but a few have some obscure tie to the place they’re named after.


The Pink Panther: A Land Rover Military Icon

Posted On: Apr 25, 2019
By: Greg Fitzgerald
Category: Land Rover History

Fifty-one years ago, one of the most famous and stealthy military Land Rovers came into existence – the Pink Panther. Thirty-five years after its retirement, it’s still an icon and one of the most collectible military Land Rovers.

Land Rover Pink Panther Showcase


Barbara Toy, an Early Land Rover Heroine

Posted On: Mar 15, 2019
By: Greg Fitzgerald
Category: Land Rover History

Just like the Land Rover broke down barriers, Barbara Toy did too, taking some of the first extremely long-range expeditions with the new Series I Land Rover in the early 1950s. A woman traveling solo, she took her truck, Pollyanna, around the world, focusing often on the deserts of North Africa and the Middle East. Not only was she one of the first women to travel long-distance overland solo; she was one of the first people to do it at all.

 

Barbara Toy With Series I


There are 11 articles on 2 pages
Showing 1 to 10
Select a Category
Select Vehicle Select Your Vehicle

What Our Customers Are Saying

Always great service/advice and always great prices. Love the videos. The quality of parts can't be beat and I always get exactly what I ordered in a timely manner

James C.
Vienna, VA

1 day ago

Selection, part quality, and support are all top notch. Prices are competitive.

Wayne L
Richardson, TX

1 day ago

Very good customer service on BOTH coasts. Most parts have been in stock. quick shipping times. Very helpful "how to" videos.

Michael M.
North Hollywood, CA

2 days ago

Great value (which means quality merchandise for reasonable price). Also, the website was easy to navigate. I was kept informed on status of delivery.

David D.
Charlotte, NC

3 days ago

Excellent customer service, great pricing on high quality products. And fast shipping! Thanks Rover parts!!

Jason H.
Charlottesville, VA

3 days ago

Great selection, knowledge staff, and the how-to videos are amazing.

Dustin H.
Washington, DC

3 days ago

Lots of parts that are hard to find and competitive prices. Very knowledgeable and nice customer service.

Eric F.
San Miguel, CA

3 days ago

Parts have always arrived in a reasonable time and the staff are helpful with questions. The website is user friendly and the how-to videos are particularly helpful.

Stephen L.
Burlington, ON

8 days ago

Great website, smooth ordering process, prompt service. Great job, thanks very much.

Bob R.
Musquodoboit Harbour, NS

9 days ago

Very great staff wonderful service fast and easy correct accurate parts

Brandon T.
West Bloomfield Township, MI

10 days ago

Reviews from our Customers...

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • FAST Shipping! Call these Folks they have all the answers to your part installation.

    -Bill M. (Boydton,VA)

    Great customer service, very knowledgeable staff. Everyone I have worked with are Land Rover owners- which is a big help for knowing the vehicles.

    You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

    Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

  • You always have the parts I need at a great price and everyone Ive ever spoken to has a great knowledge of all Land Rovers

    -Keith B. (Blue Ridge,VA)

  • Professionalism. My sales rep is a rock star, and I value both his technical expertise and his knowledge of your product line.

    -Alan R. (N. Chelmsford,MA)

SIGN UP for Exclusive Offers and Latest Deals

Ask a Question

Thank You!

Your message was successfully sent to Atlantic British!

Our Customer Service Team will address your request shortly.

How Can We Help You?

Please fill out the form and a Rover Parts Specialist will email you back shortly

Notify me when item number is back in stock!