The Land Rover News Blog

The New Defender will make its public debut in North America at the Los Angeles Auto Show, taking place at the Los Angeles Convention Center from November 22nd to December 1st. The Defender launch will be on a press preview day on November 20th.

Over the years, Land Rover has produced some iconic colors, whose names are legend among enthusiasts. Many of the colors in their palate over the years have been derived from the names of places, both in Britain and abroad. The origin of some of these names is obvious, but a few have some obscure tie to the place they’re named after.

A new James Bond film is in the works, which means that iconic British brands are coming together to infuse the film with a healthy dose of Cool Britannia. As in the past few films, Land Rover will play a prominent role. No Time to Die will feature the New Defender's first film role.

After an incredibly rocky year and a half, Jaguar Land Rover is starting to see financial stability again. They posted a £156m pre-tax profit for the quarter covering July-September 2019, significantly up from the £395m loss they posted from April-June 2019.

The musical lineup for the 4xFAR Festival, the weekend-long event Land Rover will be hosting in California's Coachella Valley January 18-19, 2020 to launch the new Defender, has been announced. It's a lineup of hot modern artists, including a few Grammy winners.

The New Defender hasn't even hit the showrooms yet, and already there are rumors of high-performance variants. The motoring press reports that a Defender SVR may be on the way, making use of BMW's 4.4-liter twin-turbo V8 motor.

For Atlantic British, Overland Expo East prep starts months in advance. One of the first things we need to decide is what off-road accessories to bring, and how to set up the booth the best way to show what we brought. Oh, and we have to try and convince a few friends to come along to enjoy the event and help out.

The finalists for TReK 2020, to be held in Palm Springs, California, have been announced. Trials were held in September at The Biltmore in Asheville, North Carolina, where 53 teams were pitted against each other in a test of off-road skill and outdoors ability.

As part of the launch of the New Defender, Land Rover is sponsoring the 4xFAR Festival in the Coachella Valley in California on January 18-19, 2020. The two-day festival will feature Grammy-winning music acts, various adventure and overland preparation courses, and the first public test drives of the new Defender.

As was rumored over the summer, Land Rover is the new main sponsor of the US Ski and Snowboard team, representing America's best snow stars through the Beijing 2022 Olympic Winter Games.