The Land Rover News Blog

There may be no adventure associated with Land Rover that is more iconic than the Camel Trophy. For eighteen years, the ultimate test of man and machine was partnered with the Best4x4xFar. It was an adventure that touched every part of the globe, and took Land Rovers through the harshest conditions. As Camel Trophy turns 40 in 2020, we're going to look back throughout the year at the history of The Great Adventure.

Land Rover is preparing to start producing vehicles again, after shutting down the assembly lines at all of their European factories in late March due to the coronavirus. Although they will be restarting production, there will not be as many shifts or workers on the factory floor as there were before the outbreak of the pandemic.

As part of their contributions to the fight against the coronavirus, Jaguar Land Rover has been producing protective face shield visors that they designed to benefit health workers around the world. Designed with the assistance of the British National Health Service (NHS), they aim to make 14,000 visors a week.

As part of their plan to offer an electric version of every vehicle available for sale in 2020, Land Rover is launching plug-in hybrid electric vehicle (PHEV) versions of the popular Discovery Sport and Range Rover Evoque. Though not yet for sale in North America, it seems inevitable they will make their way here soon.

In 1998, Land Rover celebrated its fiftieth anniversary, a major milestone for any company. It was celebrated in due style, particularly in America, where Land Rover was enjoying success with Range Rover and Discovery sales. Many enthusiasts consider the 1990s one of Land Rover's greatest periods, and the 50th Anniversary was certainly part of that. It also created a significant cache of memorabilia that still circulates. As we celebrate Land Rover's 72nd anniversary, let's take a look back almost a quarter-century to how we celebrated in North America.

The last weekend of April usually means that Land Rover owners in Northern California are gathering for the annual Mendo_Recce Joe Lucas Not-a-Rallye event. For twenty-five years, "Mendo" has brought together a dedicated coalition of Land Rover lovers from the Bay Area and Northern California, as well as members further afield who drive or fly long distances to attend. Of course, like everything else right now, Mendo XXVI was not held at the usual time due to COVID-19. In place of the traditional gathering, though, a "Virtual Mendo" online event unfolded over the course of the weekend, using technology to create a digital event.

Seventy years ago, in April 1950, the British Automobile & Motor Cycle Show was held at the Grand Central Palace in New York City. Among the models exhibited was the Land Rover, which had not been formally imported to the United States at this point, though some had been sold in Canada. This marked the beginning of high-volume Land Rover sales in the United States.

A few weeks ago, Land Rover reallocated their UK-based Defender press fleet to the British Red Cross, in light of the COVID-19 crisis and the Red Cross’ need to access remote people. Since then, as the Coronavirus has spread, they have branched out into more forms of relief, both with loaned vehicles and online.

After the popularity of our first Travel Guide to Land Rover Colors, which focused on the origins of a selection of Land Rover color names from the past 33 years, we've brought you a second selection to cure your wanderlust in this difficult time. This time, we're focusing on the color names of the new 2020 model year Land Rovers.

We're stuck in our houses for the foreseeable future, doing our part by social distancing to flatten the curve of the Coronavirus. For some of us, this has some upsides and some downsides. Of course, some of us are doing essential jobs to keep people safe and healthy in this difficult time, and for you, the noble work you are doing for all of us precedes more personal pursuits at this time. But for many of you reading this, there's a silver lining to our current situation: you have a lot of time to work on your Land Rover right now.