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Atlantic British Ltd. Unveils Revolutionary Coil Spring Conversion Kit for Range Rover™ 4.0 & 4.6

April 3, 2003 (Clifton Park, NY) Atlantic British Ltd. is announcing the release of a revolutionary new product - the Atlantic British Coil Spring Conversion Kit for the Range Rover 4.0/4.6 featuring the new and exclusive EAS Override Module. The kit allows Rover owners and mechanics to seamlessly convert the vehicle from an air suspension system to a durable, quality coil spring suspension system.

"This kit is something our customers have been asking for and it's a suspension solution that can be found nowhere else,” said Stephen Springer, Partner at Atlantic British Ltd. He explains, "The EAS (Electronic Air Suspension) developed by Land Rover is certainly a high-end suspension system, but if the suspension fails, replacement parts are expensive and require dealer or Autologic diagnostic services to re-set the system once new parts are installed. This can be a problem for customers with older vehicles or customers in remote locations. Our exclusive coil spring conversion kit with new EAS Override Module provides a seamless conversion. Coil springs designed to our specifications offer very good ride quality and off-road performance. The Atlantic British Kit can be installed in about 4 hours by any vehicle mechanic and requires no vehicle computer diagnostics -- even do-it-yourself Rover owners can install this kit with basic shop equipment."

The unique EAS Override Module that comes with the kit overrides false suspension error messages and dashboard warnings. At a retail price of just $949.95 for the complete kit and module, it's a fraction of the cost of a full EAS replacement system.

Daniel Meader, Range Rover 4.0 owner and Atlantic British customer, has this to say about his new Coil Spring Conversion Kit, " I am an avid off-road enthusiast and purchased a 1996 Range Rover 4.0 to tame the trails near the hometown of my youth, Hyden, Kentucky. Unfortunately, the one downside has been the 4.0's air suspension. The (EAS) air suspension system has failed on me repeatedly - three times over the past years at a cost of approximately $1,000.00 for each shop visit. It was clear that the system was not up to my standards, so I researched the root causes and determined the EAS simply had to go. I evaluated my options and contacted Atlantic British Ltd. Their Range Rover 4.0/4.6 Coil Spring Conversion kit with Exclusive EAS Override Module cured my 4.0's suspension woes. The ride and performance has been excellent on-road and off. What's more, I installed the entire kit myself and needed no shop services to complete the installation or eliminate dashboard warning light errors - the EAS Override Module worked like a charm and the standard ride height geometry is dean-on. I now enjoy the 6-hour highway ride back to Hyden and have taken some great treks on trails there to see the elk herds that have been recently introduced. The 4.0 climbs and grinds through these ATV trails where almost all other brands of SUVs and trucks fear to tread. Many thanks to Atlantic British for an excellent product and superior service."

Atlantic British's exclusive Coil Spring Conversion kit for the Range Rover 4.0/4.6 debuted in November 2002. The Company continues to see strong interest and sales from both the retail and wholesale markets.

"We've been perfecting this kit for some time," said Scott Williams, General Manager and Senior Product Manager for Atlantic British. "This kit is a good example of our product management and customer service philosophy. Our goal is to differentiate our products and services from our competition and build stronger loyalty with our customers over the long term. If a customer is looking for something they can't find for their Rover, we encourage them to give us a call. Even if we do not carry it, chances are we can find it for them or, in the case of this kit, develop and fabricate a specialized product ourselves."

Atlantic British Ltd. is America's oldest and largest independent supplier of premium parts and accessories for Land Rover vehicles; serving North American retail and wholesale customers since 1970. The Company provides a wide array of premium parts, accessories and performance upgrades imported from around the world; many of which are available nowhere else. Our vast product line is available through numerous catalogs published yearly and online at our commerce site. For a free catalog, call 1-800-533-2210 or visit www.roverparts.com to order a catalog or shop online. Atlantic British Ltd. has no affiliation, real or implied, with Land Rover UK Ltd ™ or Land Rover of North America™. Any reference to Land Rover™, Range Rover™, Range Rover Classic™, Discovery™, Discovery Series II™, Land Rover Defender™, Freelander™, Land Rover Series™ or use of related genuine part numbers is intended for reference only.

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The following high-resolution image(s) for this product are available for download via ZIP archive. To download archive, right click the link below and select “Save Target As”.

9520LB Complete Kit.tif	EAS Override Module.tif	RR 4_6 Vehicle.tif	Kit Installation Instructions (PDF)
Click here to download zip archive with all (3) Hi-res images and instructions PDF shown above.

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CONTACT:

Public Relations
Atlantic British Ltd. PH: 518-664-6169 x 226
Email: press@roverparts.com