Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

What Is The Future For The Indian-Owned JLR? Pretty Exciting, Actually!

Back to Main Page
Posted On: Jan 26, 2010 By: Al R. Budde Category: Land Rover News

Recent talks between Ratan Tata, Owner of Tata Motors, and JLR execs point to an eye for design, an ear for buyers’ wants and a strong grip on British legacy.

The future of JLR?

“I look forward to the day that I get to spend with Ratan Tata. At times, it is just half a day, still…” says legendary Jaguar designer Ian Callum, “Tata has an eye for design and he understands the spirit of Jaguar – the history, the lineage... everything.”

That’s something, coming from a design guy about his new boss. Why such confidence? Witness: the LRX. 

Gerry McGovern, Callum’s counterpart at Land Rover (and fellow Irishman) concurs. “I see him once every six months, and Tata never dictates terms and he has very considered views on design. He does not shoot from the hip; rather, he is deeply involved in the development of the next Land Rover Models.”

Again, the LRX. “With this car, Land Rover will hopefully set a new course for SUVs.”

Certainly there are challenges. “Designers in the 1960’s had an easier life,” says McGovern. “Today we have to contend with stricter legislations, rules and regulations… this is the new challenge and it’s more important for countries like India and China.”

The Management team agrees. Mike O’Driscoll, managing director at Jaguar, cautions: “There are similarities among the affluent around the world. And these buyers understand luxury. They are well-travelled and desire certain things in life and we should be careful not to change their expectations in a drastic manner, developing market or not.”

His counterpart at Land Rover, Phil Popham, is also optimistic. “Land Rover models have an advantage in India – our cars can tackle most terrain without a problem. We have noticed the success of SUVs from Audi, Porsche and BMW in India and we are encouraged by this.”

It would appear from all sides that the new boss in the far-off land is not ego-driven, but rather driven by market forces and the confidence he has both in his products and his people. And that points to an exciting future for all of us.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210