Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

question icon
phone icon
Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivered to your door

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Beware: “Sentience” Is Coming To A JLR Dealer Near You

Back to Main Page
Posted On: Mar 11, 2009 By: Category: Land Rover News

Lots of vehicles on the road currently use adaptive cruise control on the highway to maintain correct spacing to the vehicle in front of you. But that’s soooo yesterday…

You’re cruising along the highway at speed until your car’s central control unit determines “a situation”; the radar determines the car in front of you is slowing down or traffic is picking up, making for a  potentially dangerous driving condition. While you’re innocently listening to tunes and taking in the passing countryside, the system signals to the engine or braking system to decelerate.

And all that is fine on the highway… but what about in the city, where they have all of those annoying traffic impediments known as bicyclists and pedestrians? Ah… there’s the rub!

Researchers based at Warwick University are working on developing an Advanced Driver Assistance Systems (ADAS – alright, so they’re scientists, not playwrights!) with support from Jaguar Land Rover. The team, led by Ying Ping Huang and Ken Young from Warwick Manufacturing Group, hope to have a proof-of-concept demonstration vehicle in three years.

Their technology would enable cars to use radar, lasers and camera sensors connected to a central control unit to detect and classify potential obstacles in city environments. The radar and lasers, mounted on the front of the car, would send radio waves and laser pulses respectively to determine the distance of potential obstacles. The range to the object would be determined by measuring the time delay between transmission of a wave or pulse and detection of the reflected signal.

Two camera sensors, installed on top of the windshield behind the rear-view window, would gather 3D images of the potential obstacle, a technique commonly used in mobile robotics. The cameras take two pictures of the same scene and computer software compares the images. The program uses the disparity (the amount the images shift) to calculate the object's distance.

Ken Young said that with the use of algorithms and motion-analysis software the object can be classified as static or in motion.

However, most current automotive collision-prevention technology is designed for motorway use. Young said motorways are 'fairly controlled environments' and designing anti-collision technology that can work in an unpredictable and dynamic setting such as a city is much more difficult.

"Obviously over the years vehicles have become pretty safe for the drivers and their occupants, but one of the things we haven't made much progress in is pedestrian safety," Young added.

According to the European Road Safety Observatory, of all traffic fatalities in EU countries, the proportion of pedestrian fatalities is about 17 percent. The EU has introduced legislation that it hopes will cut the number of pedestrian traffic deaths in half by 2010.

On March 3, JLR unveiled a hybrid vehicle that uses GPS and mapping data to automatically adjust vehicle speed depending on local speed limits, traffic conditions and driving features such as bends in the road. It is also programmed to decelerate when traveling past schools, approaching traffic lights and pedestrian crossings. The vehicle, using control technology dubbed “Sentience”, will be commercially available in Jaguar Land Rover cars in four years.

Young and Huang's ADAS may be available in commercial road vehicles in around a decade.

“I think pedestrian safety is something where legislation is going to demand that vehicle manufacturers do something about it,” added Young. “We're just trying to get ahead of the game.”

Sounds like “Sentience” could be “prescient” of things to come: a day when drivers will hardly be necessary at all. Beware…

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Instagram Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • NEW Location!
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 4109 Guardian Street
  • Simi Valley, CA 93063 - USA

Please wait while we calculate your shipping cost.....loading image

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210