Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

Speak with a Rover Parts Specialist! Call 800.533.2210
Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivery companies

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

The Auto Sales Crisis By The Numbers

Back to Main Page
Posted On: Feb 5, 2009 By: Al R. Budde Category: Land Rover News

As goes India, so goes the U.K. and the U.S. As car markets plummet overseas and in the States, is there a silver lining?

21.2% -- the percentage new cars registered in the UK fell by in December.

30.9%.  – the percentage they fell in January.

1/5th – the number predicted by the UK motor industry that the UK car market as a whole will shrink by this year. 

And, in a colossal coincidence:

$2.3billion -- the amount Tata Motors paid to acquire the Jaguar and Land Rover brands from Ford last year.

£2.3 billion – the amount the U.K. is pumping into its auto industry as part of its rescue package.

As they say, “as falls Wichita, so falls Wichita Falls.” What happens overseas is in direct correlation to what happens here as it pertains to Land Rover. And it’s not all bad news. Let’s call it bad… and not-so-bad:

Bad: In the U.K., Jaguar Land Rover (JLR) has so far laid off 1,500 workers, and its remaining work force has agreed to accept lower wages and less working hours to keep their jobs.

Not-so-bad: It was recently announced that JLR will receive government financial aid to keep production lines moving. 

Bad: In India, Tata Motors reports that its total Indian sales volumes, including exports from India, for its fiscal third quarter dropped 31 per cent to 98,760 vehicles. 

Not-so-bad: Nevertheless, they are steadfastly pressing on with plans to sell Jaguars and Land Rovers in India, including opening a number of new dealerships, despite indications that demand for the luxury marques will be virtually non-existent as the company struggles in a dire domestic market.

Bad: In the U.K., new car registrations are down dramatically (see above).

Not-so-bad: Dealers in the U.K. are reporting, however, a marked uplift in demand for used cars. "The good news for consumers is that the falls in trade values are being translated into lower asking prices on the forecourt, and there have been clear signs over recent weeks that retail demand has improved as a result," explains Adrian Rushmore, Managing Editor at EurotaxGlass, a new analyst firm. "Values are now at historically low levels, and dealers across the U.K. are hoping that this will continue to provide much needed stimulus to sales over the coming months."

Not-so-bad: To this we can also add the Government’s focus on making credit available to Britain’s largest firms, including carmakers, who are finding it impossible to get loans from banks. And they’re also including cash for “green” research and development, where Jaguar Land Rover leads the way.

Over the weekend, David Smith, the JLR chief executive, said that the Government's £2.3 billion car industry rescue package would do little to revive demand in the short term. He said that urgent help was needed to assist buyers to trade-in old models for new ones and to stop dealerships from going under in the UK, one of JLR's most important established markets.

And so it goes here in the U.S., where Chrysler and GM have accepted so-called “bail-out” money, while Ford – flush from its recent $2.3 billion sale – has managed to eke along on its own. As you’ve read in so many recently posted articles here, JLR is not standing still. They are moving forward with bold new models and mold-breaking new concepts; exciting new “green” initiatives in the use of recyclables, drivetrain innovations and even training facilities. No business prospers when its sits around and waits for things to happen, and this recent downturn may be just the kick in the boot the entire industry needs to start moving forward again at flank speed.

And that’s as true in the U.K. and India as it is here in the U.S.  

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 8543 Lankershim Blvd
  • Sun Valley, CA 91352 - USA

Please wait while we calculate your shipping cost.....

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

No Thanks
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.