Part of that £800 million – and a Defender 110 - is going to a team of Cambridge grads who are driving nearly 20,000 miles through 31 countries... to prove a point.
The three-strong “Atlantic Rising” team, winner of the 2009 Go Beyond Bursary awarded by the Royal Geographical Society Institute of British Geographers and Land Rover earlier this year, will navigate land around the Atlantic Ocean by attempting to follow what scientists forecast could become the new coastline in 100 years.
That means they’ll be going into some of the remotest coastal regions along the Atlantic Ocean for a “teachable moment” – their sea level change education project can be used in 1,200 schools throughout the world via the Rafi.ki online schools network.
Tim Bromfield, one of the team members, said: “Education is the most powerful weapon we have to combat climate change. By encouraging students around the Atlantic to work together, we want to highlight our shared responsibility in dealing with this critical issue.”
JLR is investing £800 million in sustainable technology, including the development of hybrid engines and the use of lightweight materials. And, just so the project itself is not accused of destroying our climate, the manufacturing and mileage of the Defender 110 are being carbon offset through ClimateCare, who runs Land Rover’s CO2 Offset Program internationally.
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