Specialists in Land Rover Parts & Accessories Since 1970 Range RoverRange Rover SportDiscoveryLR3LR4EvoqueFreelanderLR2DefenderSeries

Shop by Parts Shop by Vehicle
Over 11,000 parts in stock! Fast Delivery Best Price Guarantee Quality & Service About Us
Atlantic British Ships Fast!

Over 11,000 Parts In Stock!

From floor mats to filters to complete engines, we carry the widest range of parts and accessories for your Land Rover you will find anywhere!

...And the important word here is stock. We simply don't list part #'s that we can buy - we stock them. We operate over 50,000 square feet of warehouse space at two warehouse locations on both the East and West coast.

More info
parts delivery companies

Fast Delivery

We ship same-day on orders placed before 12:00pm eastern time, Monday - Friday (excluding holidays) from both our East and West Coast Warehouses.

We ensure timely processing of your order, quick delivery times and very competitive shipping rates from UPS, FedEx and the US Postal Service

More info
Best Price Guarantee

Our Guarantee On Low Prices!

Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

Show us a better retail price on the same brand part/item and style advertised on any other website or catalog and...

We'll match it!

Plus, we'll even take an additional 5% Off the matched price

More info
Store Policies

Quality & Service

Since 1970, we've helped more Land Rover owners enhance, modify or repair their vehicle than any other independent parts specialist. Quality products, superior service and a wealth of happy customers are the keys to our success. Getting you what you need, efficiently and effectively - it's what we do.

We appreciate your business - buy with confidence!

Introducing New Models During A Downturn

Back to Main Page
Posted On: Jan 15, 2009 By: Al R. Budde Category: Land Rover News

Does it really make sense for Jaguar Land Rover to introduce new models in the face of the worst market since WWII? It just may be the savviest move they can make…

NEW Land Rover Models

While the majority of automakers are unveiling new vehicles at the North American International Auto Show (Porsche and Nissan two notable exceptions), Land Rover chose a different venue to make a splash: the London International Boat Show. It seemed like the perfect place to unveil the new Range Rover Sport Stormer Edition. (After all, the Stormer won’t be available in the States anyway.)

The package includes some minor cosmetic upgrades to the exterior, most noticeably in the form of 20 inch 10-spoke alloy wheels, a rear spoiler, revised front and rear bumpers (the latter with integrated rectangular exhaust tips), and monochromatic lower body side and lower tailgate moldings. Inside, leather seats are standard as well as front and rear parking sensors and telephone integration. And it’s powered by a 2.7 liter  twin-turbo V-6 diesel, which is not currently available in the U.S. 

Jaguar – the other half of Jaguar Land Rover – did choose the big show in Detroit to introduce two new high-performance models; the XFR and XKR. 

So what gives? We thought we were in a global downturn and here comes Jaguar Land Rover introducing new models. This, while the company recently announced that it will be cutting 450 jobs in the wake of collapsing sales; eliminating about 15 percent of its managers – representing 300 positions – and cutting another 150 salaried employees from its global workforce. (JLR employs about 15,000 workers globally, according to Reuters.)

It should be noted, however, that Jaguar actually posted an 8 percent sales increase for 2008, selling 65,000 vehicles worldwide, so they must be doing something right.

“Overall, the global auto market is considerably down, particularly in markets like the United States and the UK, and it’s basically because customers cannot raise credit to buy new cars,” a Jaguar Land Rover spokesman told Reuters.

Further cuts are likely as JLR Chief Executive David Smith doesn’t “expect sales conditions to return to normal levels for some time.”

So why the new models now? Because the company is still in business, that’s why. You cut where you can. You scrimp and save. And you muddle through. The one thing you don’t do, however, is stop innovating. Because when the economy turns, it’ll be the models that turn the most heads that will ultimately win out. This is no time to give up. 

Head back to main blog page, or visit RoverParts.com for more info on Land Rover vehicles and to shop for the right parts for your Land Rover.

SIGN UP for Exclusive Offers & Latest Deals

    Atlantic British Ltd.
  • M-Th 8am-7pm (Fri 6pm) Eastern
  • East Coast - Map
  • 6 Enterprise Avenue
  • Clifton Park, NY 12065 - USA
Atlantic British on Facebook Atlantic British on Google+ Atlantic British on YouTube Atlantic British on YouTube

    British Pacific
  • M-F 8:30am-5:30pm Pacific
  • West Coast - Map
  • 8543 Lankershim Blvd
  • Sun Valley, CA 91352 - USA

Please wait while we calculate your shipping cost.....

Parts Question?
Quick Help Options X
Email Your Parts Questions View Store Policies View Shipping Information Tap to Call: 800.533.2210
Sign-Up Now And Enjoy
10% OFF

*Only For New Subscribers & Web Orders

No Thanks
Thank You For Subscribing!Check your inbox for 10% off your first order.
You are already subscribed!This offer is only available to new subscribers.