The Special Edition Range Rover Vogue is going to be auctioned later this month for Help For Heroes, but first they’re funneling it through a celebrity...
Jeremy Clarkson is England’s Top Gear presenter and a patron of Help For Heroes, a British charity for wounded members of the Armed Forces, so it was appropriate that he accept the presentation of the 1 millionth Range Rover on his show for all of Britain to see.
The Range Rover Vogue, valued at £85,000, was driven some 118 miles from the Solihull factory to this studio at Earls Court, followed by a convoy of heritage Range Rovers. All this – accompanied by a license plate that says 1,000,000 – is Land Rover’s way of making some noise about this landmark, which is completely understandable as they’ve been waiting for this moment since 1970, when the first Range Rover rolled off the Solihull line.
Mr Clarkson said: "Help for Heroes is just the most incredible success story. They do everything from building a swimming pool to completely changing the way wounded soldiers are viewed in this country and I'm very proud to support them." He added: "I feel like we've got a bit of history here." With instincts like that it's no wonder he's a national celebrity.
“Land Rover is proud to support Help for Heroes by donating the millionth Range Rover,” said JLR's director Phil Popham. “The vehicle will be auctioned later this year and should raise valuable funds for the practice and the provision of direct aid to the wounded service personnel and their families.”
It was a sly move, considering that the landmark auto may fetch even more now that it has been funneled through a national celebrity. In any event, it’s all for a good cause, and a million Range Rovers is a staggering accomplishment.
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