The idea is to launch it in conjunction with the Range Rover's 40th birthday, which adds a compelling bit of weight to the rumor that this could be showcased in your garage by early 2011.
Here's another little bit of weight to add to the gravitas of this rumor: the LRX shares the same platform as the Freelander and will be built at the same Halewood plant, so it's not like they've got to start from scratch to start building it.
What's so cool about it - besides its futuristic look - is that it will have the option of a true hybrid drivetrain in the form of an electric motor-driven rear axle, a system that is likely to become the standard in all Land Rover models in the future. The interior will feature a plethora of sustainable fabrics and upscale materials, although whether the time machine controls will make it to production is anybody's guess.
The idea that Land Rover would launch the LRX on the 40th anniversary of its introduction of the ground-breaking (literally!) Range Rover leads us to believe that they want to market this as more of a Range Rover than a "downscale" Land Rover. It will certainly blow the wheels off any of the current crossover-utes being offered by everyone from Saturn to Porsche, and it will fill a nice niche for those who crave style, comfort, performance and capability over the paltry-powered electrics on the horizon.
Our advice? Keep a sharp eye. The LRX will be bursting onto the automotive scene sooner than anyone thought!
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